Where are TV eyeballs this holiday season? Much like in recent years, they can be found half-open or squinting.Next to summer, December is the period with the most rerun programming.

Here's the dirty little secret about family-friendly programming: advertisers say they want more of it, but when a family show's ratings sink, few go to much lengths to keep it alive.

You could barely hear the rustle of beer bottles and pizza boxes in front of the TV screen last Thursday. That was Thanksgiving Day, which, for some reason revealed no groundswell of consumer disgust over the fact that many were missing a pressing NFL game on the NFL Network--the Kansas City Chiefs beating out the Denver Broncos, 19-10.

The challenging old-line network news business wants to be more singly special to advertisers--lessons that are being learned from new-line TV offerings.

For everyone in Hollywood, there is payback--whether you are Michael Richards, O.J. Simpson, or some raging TV executive. For this we offer our thanksgiving.

In light of yesterday's announcement from News Corp concerning cancellation of O.J. Simpson's TV interview and book--get ready for O.J. Simpson's new book and his TV interview to come out.

Bill O'Reilly makes a strong point in the controversy around O.J: He won't buy the book, watch the show, or "if any company sponsors the TV program, I will not buy anything that company sells--ever." And, that of course, is the $64 million question. Actually it's an $8 million question, at best. That would be what Fox grosses in advertising sales from the two-hour broadcast if it sells all 40 thirty-second commercials.

Some veteran Hollywood executives must be having a tough time coming up with ideas for shows, or content for networks. Why else would veteran TV show producer Steven Bochco, veteran TV syndication and cable executive Ken Solomon, and big-time music producer Jeff Ayeroff, among others, back a new broadband site, called adTV, that's all about new and old TV commercials.

Timing is everything when major media executives look to quick-step their way to a new position. The dance has now stopped, with NBC Universal TV President Randy Falco becoming AOL's new chairman and CEO.

So Fox is giving O.J. Simpson two hours at the end of the key November sweep period to mull over what he would do if he were to commit murder. The title of the show is "O.J. Simpson: If I Did It, Here's How It Happened." That's what I call a November sweep stunt.