• It's No Holiday For TV Viewers
    Where are TV eyeballs this holiday season? Much like in recent years, they can be found half-open or squinting.Next to summer, December is the period with the most rerun programming.
  • Family-Friendly Programming: When Ratings Take Dive, Where Do Advertisers Go?
    Here's the dirty little secret about family-friendly programming: advertisers say they want more of it, but when a family show's ratings sink, few go to much lengths to keep it alive.
  • Little Outrage Over Missed NFL Games On Cable
    You could barely hear the rustle of beer bottles and pizza boxes in front of the TV screen last Thursday. That was Thanksgiving Day, which, for some reason revealed no groundswell of consumer disgust over the fact that many were missing a pressing NFL game on the NFL Network--the Kansas City Chiefs beating out the Denver Broncos, 19-10.
  • TV News Looks For One Singular Advertising Sensation
    The challenging old-line network news business wants to be more singly special to advertisers--lessons that are being learned from new-line TV offerings.
  • TV's Thanksgiving May Be About Payback
    For everyone in Hollywood, there is payback--whether you are Michael Richards, O.J. Simpson, or some raging TV executive. For this we offer our thanksgiving.
  • O.J. Simpson's TV Interview: The Story Doesn't End
    In light of yesterday's announcement from News Corp concerning cancellation of O.J. Simpson's TV interview and book--get ready for O.J. Simpson's new book and his TV interview to come out.
  • Fox's O.J. Simpson Dilemma: An $8M Question
    Bill O'Reilly makes a strong point in the controversy around O.J: He won't buy the book, watch the show, or "if any company sponsors the TV program, I will not buy anything that company sells--ever." And, that of course, is the $64 million question. Actually it's an $8 million question, at best. That would be what Fox grosses in advertising sales from the two-hour broadcast if it sells all 40 thirty-second commercials.
  • A Broadband Network For TV Commercials? What's Next: The Fur Channel?
    Some veteran Hollywood executives must be having a tough time coming up with ideas for shows, or content for networks. Why else would veteran TV show producer Steven Bochco, veteran TV syndication and cable executive Ken Solomon, and big-time music producer Jeff Ayeroff, among others, back a new broadband site, called adTV, that's all about new and old TV commercials.
  • Randy Falco Moves To AOL: Deal, No Deal Or Some Deal
    Timing is everything when major media executives look to quick-step their way to a new position. The dance has now stopped, with NBC Universal TV President Randy Falco becoming AOL's new chairman and CEO.
  • Fox's O.J. Simpson Show: If He Did It, Will Advertisers Buy It?
    So Fox is giving O.J. Simpson two hours at the end of the key November sweep period to mull over what he would do if he were to commit murder. The title of the show is "O.J. Simpson: If I Did It, Here's How It Happened." That's what I call a November sweep stunt.
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