by Fern Siegel on Aug 31, 9:00 AM
To paraphrase Mark Twain, the reports of TV's demise are greatly exaggerated. Millennials and Gen Z differ from baby boomers, but Americans still watch a lot of linear TV.
by Wayne Friedman on Aug 30, 9:00 AM
Movie studios earned big U.S. box office revenues this summer -- up 14% to $4.4 billion, according to reports. But the moviegoer estimates are the lowest since 1992.
by Wayne Friedman on Aug 29, 9:00 AM
Live football is still sought after by major marketers -- despite medical concussion issues, NFL players kneeling or whether TV networks will air national anthem pre-game ceremonies.
by Wayne Friedman on Aug 28, 9:00 AM
If you are an advertiser, are you happy the 'National Enquirer' keeps compelling stories in a safe and far from loyal readers? Do you think big cable networks do the same?
by Wayne Friedman on Aug 27, 9:00 AM
Do Google or Facebook have the inside track or traditional big media owners? Some analysts point to Roku, the rapidly growing OTT provider of apps /networks.
by Wayne Friedman on Aug 24, 9:00 AM
A Pew poll found 52% of teens are cutting back on their mobile phone use, as well as slowing down on social media (57%) and video games (58%).
by Wayne Friedman on Aug 23, 9:00 AM
TV consolidation may sound like a positive business plan. However, it comes with some necessary cost-cutting.
by Wayne Friedman on Aug 22, 12:00 AM
Scroll through Netflix's programming selection interface for a TV show or movie. Video trailers are automatically played for a short time.
by Wayne Friedman on Aug 21, 9:00 AM
Over 11% of all moviegoers are 25-39 -- the biggest group of in-theater movie consumers. This is double the percentage of other age groups.
by Wayne Friedman on Aug 20, 9:00 AM
Last Thursday, the Great America PAC, a group to re-elect President Trump, ran a TV commercial on CNN's "Wolf Blitzer." Apparently, CNN is where Trump supporters are these days.