The virtual pay TV business has been making slow business improvements. But its growth rate -- in terms of adding subscribers -- is slowing.
In the U.S., the worry for Netflix might be focused on subscriber churn.
Building big brand team identities and marketing personalities can be a difficult task when starting from scratch.
Hulu and ESPN+ have ads and the Disney Channel has had limited sponsorships. But Disney+? Its kid audience may preclude the ad hunt.
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel?
Scores of lesser-profile premium streaming services are hoping they can make up ground -- perhaps as niche services. That may leave cablers in a precarious position.
Consumers like a streamer with a large library of TV and movies to watch. And accolades never hurt.
Differentiation is what many streamers go for -- which makes sense. But sharing even some content is a fact of streamer life.
Perhaps Comcast's reticence is to see when and whether the fast-moving marketplace takes a breather before figuring out its next move.
Average spending declined to $242 in the first half of 2021 versus $246 in the first half of 2020. Trends suggest consumers have a big appetite for entertainment -- in or out of the home.