Amid ongoing issues with legacy pay TV systems, TV stations are prepping a return, at least in part, to real over-the-air TV.

WBD CEO David Zaslav is pushing for more bundling of all streaming platforms. Now Apple TV+ and Paramount+ might be working on a similar deal.

Many consumers can sit up and take notice of the offering of "free live TV channels."

TV network and station execs love new ad categories, and in recent years have put a lot of promise into sports betting and gambling.

The "bigger isn't better" scenario has not worked for some time in legacy TV-movie media. Unfortunately, Warner Bros. has seen far too many variations on a corporate ownership theme.

Still looking for all that savings when it comes to moving to all streaming from your traditional pay TV package? Keep dreaming. If you were to buy all the major streaming services -- virtually all advertising-free -- Netflix Premium, Hulu, Max, Disney+ Premium, Peacock Premium Plus, ESPN+ Standard (with Ads); and Apple TV+ -- that would come to a pricey $139.40 per month. That is a 23% increase over the same pricing a year ago. If you wanted to be a bit more frugal and buy four ad-supported services (ESPN+, Hulu (with Ads), Peacock …

Amazon is reportedly looking to make a strategic investment in one area of sports programming that has faced major challenges: regional sports networks (RSNs).

Competitive legacy TV brands looking to gain the reach they are losing on linear TV face another battle ahead as the streaming market matures and evolves - and perhaps devolves.

A softer streaming market makes one wonder about the survival of small to mid-size streamers in future years.

Now comes word that Walt Disney might be looking to re-energize its video gaming business.