Blockbusters are doing big business, so new subscription movie businesses have launched a counterattack. MoviePass reduced the price of its service to around the same level as Netflix to compete. .
Sports leagues on traditional linear TV networks may have had demographic issues in recent years -- older, somewhat less desirable viewers to some marketers. But mobile means younger, more sought-after viewers.
U.S. consumers have been intently focused on the quality of news content - via traditional media, TV, print, digital and highly scrutinized social-media content. The bad stuff, in particular, gets the high-glare: unreliable, misinformed or just inaccurate news content.
Almost two years into a renaissance of TV news programming, which has been a key content piece since the dawn of TV in the late 1940s, the popularity of news is a sure bet.
Those viewers watching AMC Networks - AMC, IFC, SundanceTV, WE tv, IFC and BBC America - via OTT apps on Roku or Apple TV will now see interactive tune-in ads.
Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give it the chops to revamps the advertising marketplace, the way it alluded when it raided former GroupM chief Brian Lesser from WPP. One of the first acquisitions is expected to be AppNexus, an ad technology company Lesser favors.
The campaign revolves around the theme "Together Unstoppable." Andres Cantor, the Argentine sportscaster known for his iconic "goal!" yell, makes an appearance in the 60-second promo, kicking a soccer ball.
Each night on cable news, two sides employ different justifications and often hypocrisies to sustain their arguments. A Pew Research study released this week asked if Americans could recognize news as factual vs. opinion. No surprise: most can't.
When was the last time you could get folks talking at a party by asking if they'd seen this or that film? Meanwhile, the question "Binge anything good lately?" is often the quickest way to both start a conversation and form a bond with a stranger.
Legacy media companies continue to seek the right formula to keep pace with growing digital media -- especially when it comes to sluggish ad sales.