by Wayne Friedman on Jul 29, 9:37 AM
YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes amidst other digital media hits including the first-ever revenue declines at Meta Platforms.
by Wayne Friedman on Jul 28, 9:00 AM
Media consolidation in streaming/CTV is coming, even if Comcast is not looking to acquire Vizio. Comcast and Charter recently entered into a joint venture to form a new streaming distribution business based on the back of Comcast's current Flex platform and hardware business.
by Wayne Friedman on Jul 27, 11:00 AM
Disney's Hulu can be picky about what political ads it wants -- or not wanting them at all. TV stations are a different situation.
by Wayne Friedman on Jul 26, 10:50 AM
Forecast downturns from major digital media players may be ahead of the curve. One major indication: Snap will not even offer "guidance" for analysts on users and ad growth.
by Wayne Friedman on Jul 25, 10:16 AM
The big entertainment-focused streamers never seem to put sports front and center. But now Disney has. Two weeks ago, it raised the price of ESPN+ by a massive 43% to 9.99 a month.
by Wayne Friedman on Jul 22, 11:11 AM
Netflix now seems to be well into the advertising way of thinking. What does that mean? Think sports. And what's the best-performing franchise here? The NFL, of course.
by Wayne Friedman on Jul 21, 9:23 AM
E-commerce marketers now lose $29 for every new customer acquired, according to marketing "edge experience" firm Simplicity DX -- up from $9 in 2013. Customer acquisition costs are up 60% over the last five years.
by Wayne Friedman on Jul 20, 9:00 AM
According to a Reuters Institute report, a significant proportion of younger and less educated people say they avoid news "because it can be hard to follow or understand."
by Wayne Friedman on Jul 19, 9:00 AM
If automated programming is the key focus, picking Microsoft as an ad partner is a good move. That's where Microsoft's Xandr acquisition comes in, in terms of demand-side and sell-side business.
by Wayne Friedman on Jul 18, 9:00 AM
The hearings so far are a mix of in-person and videotaped testimony, onscreen video from the day itself and onscreen graphics of texts and/or phone call transcripts as well as questions and information from the House committee members.