The shift to streaming was highlighted in 2018, when Amazon Prime Video's "Marvelous Mrs. Maisel" won for best comedy. Awareness of these buzzworthy shows is high, for many platforms -- key in driving even more overall TV-streaming usage.

Netflix reportedly now needs to renegotiate deals with Hollywood studios, which then have to deal with actors, producers and directors looking for new dollars Netflix could reap from that ad-supported content.

The Discovery CEO may be more the TV-media centric boss for all things WarnerMedia, including HBO Max, than the less entertainment-savvy AT&T.

The big three cable operators renewing agreements with mobile partners will allow for more "flexibility around packaging and pricing their wireless products within the bundle," Benjamin Swinburne, media analyst at Morgan Stanley, says.

NBC is working on building a "scalable model for creative testing" that "evaluates the emotional resonance of creative," says Kelly Abcarian, executive VP measurement and impact, advertising & partnerships, NBCU.

The fast-food industry spent approximately $4.5 billion on TV ads in 2019 telling us where to go. That figure is approximately what Americans spent actually eating fast food 50 years ago.

The oil and gas industry has spent more than $3.6 billion in the last 30 years trying to gussy up its image on TV. Sixty percent of Americans already blame the oil and gas industry for global warming, according to "The Guardian."

Since the first nationally televised religious broadcast in 1949, evangelists have aimed their messages, usually as sermons, at uber-religious TV audiences. Now the messenger isn't an evangelist -- but rather a politician.

As of March, "Face the Nation," "Meet the Press" and "This Week" are all averaging 3 to 3.5 million viewers and have been for years, regardless of who is booked.

Netflix has taken some dings -- especially when it comes to acquired programming from the major TV-based media companies. But acquired programming is still a major foundation.