Top-flight experts have blown the reading of where the economy has been headed before -- especially on the verge of hard times. This makes for a cloudy media view.
From a macroeconomic point of view, the YouTube decline represents an ominous slowdown in the ad economy and the consumer economy overall.
The Uber ad network boosts the whole idea of the "retail media network." Who doesn't love the idea of being a network? So let's act like one.
Let's just say profitability may currently be an obstacle for premium streamers. More than a few analysts have said just one premium streamer is in positive territory: Netflix.
If more "unfiltered," unverifiable content continues to float around news digital platforms, there is inherent danger for the advertising brands backing that content.
John Hodulik, media analyst for UBS, expects ad revenues will grow slowly at Netflix, with ad revenues for the U.S. and Canada expected to hit $2 billion in 2025.
Senate Republican super PACs and campaigns spent more than their opponents in five key states. A dwindling supply of key, high-rated TV commercials has forced pricing up, and GOP candidates have had issues with fundraising, which means means fewer TV commercials they can buy.
A report by Precise TV and Giraffe Insights finds a majority of families co-view content on VOD, CTV and live, linear TV, and a Future Today study says co-viewing is growing on streaming.
Comcast's Spectacor is pulling the plug on the video game-centric G4 network, launched in March this year as FAST channel (Free Advertising-Supported TV).
It seems the Murdochs are looking at having more content available -- even if some is tangential when it comes to synergistic media-selling business operations.