YouTube has the final say - if creators decide where to run advertising, that could mean it doesn't run at all. And that means less money coming to creators.

The CTV business does not offer up granularity of "show-level" data - something Nielsen has done for decades with linear TV.

While FAST is growing, challenges remain - especially with cross-platform measurement, and changes advertisers and brands might need to make with underperforming ad inventory from local linear TV to local OTT TV.

In January prime time, Fox News Channel grew 40% in total viewers vs. January 2024 - while MSNBC sank 33% and CNN was 14% lower.

CNBC keeps talking about a "high level of uncertainty" with regard to tariff plans and the economy. Many economists are concerned that global tariffs will raise prices for all consumers -- that a bad downturn in the U.S. economy is on the way.

The NBA just recorded its second-worst performance of the NBA All-Star Game ever with 4.7 million viewers on TNT, down 13% vs. a year ago. These contests had come with virtually no one playing defense - and a whole lot of scoring.

Among podcast listeners under 30, 65% prefer to watch podcasts as a piece of video content, research finds. For many that means YouTube. What are the lessons for TV stations?

Growth of sports on streamers will only drive a bigger wedge into the TV-streaming business. Greater fragmentation of the TV-streaming ecosystem might not benefit consumers.

The only hope is for midsized cable network groups to merge with the bigger guys. But what are the incentives now for those companies to add more cable TV networks?

Disney is surely focusing heavily on this product launch, with ESPN a key piece of its company. It cannot afford to mess up - even a little bit.