Thirty-five dollars for 60 channels: Is that what it takes to upset the traditional pay TV model? DirecTV Now has joined the fun, following up on the likes of the year-and-half-old Sling TV to offer a digital alternative to the monthly pay TV package of networks

Once you have the empathy good story telling ensures, you'll have more "patience" in this crazy, real-time, rush of ever-changing media content to be hooked by an ad.

Now Amazon is looking up the ante -- exploring live sports streaming -- expanding its digital video offerings.

A recent Hulu Insights study of over 1,000 adults who have watched TV in the past six months found that close to half of those surveyed lied about watching a show in order to fit into a conversation.

If we get our news without interpretation, as Americans say they want, maybe fewer TV viewers will be living in those network "echo" chambers, the ones that give them the facts -- and opinions -- they already believe in.

Politics have always been entertainingly porous. Every major advertising trade magazine and advertising business columnist has always had a viewpoint of politics in a related entertainment news category: marketing.

Traditional TV can capitalizing on the backlash from digital media sites that run "fake news." Big digital players Facebook and Google have addressed this issue recently -- claiming such content would be eliminated.

Apple will trim pricing for subscription video streaming apps to 15% from the current 30%. For a long time, Apple's App Store, with nearly 2 million apps, has been a boon to TV-video producers -- big and small -- but carried a stiff price.

TiVo research now says many pay TV subscribers value a network of around $1.50. Given that consumers focus -- more or less -- on around 10 channels, that means a big $15.30 a month for the big TV ecosystem.

TV news orgs take responsibility for errors. What about you, Facebook? Are you taking responsibility for any so-called news reports over the past six months to a year that wasn't true? Where you do start?