The William Hill Sportsbook will include a restaurant and 100 large TV screens. The owners claim it's the first in-arena sportsbook operating in the U.S. year-round.

Oliver delivers a sharp prank to three TV stations -- but content marketing will continue to search for a home.

It seems like a drop in the bucket either way for Amazon, especially in terms of those bigger $40 billion to $70 billion media deals legacy media companies have done.

Discovery would need to rethink its modest ways quickly to compete in a bigger entertainment world.

"Somehow, with everyone stuck in their house -- with nothing to do but watch TV over the past 14 months -- we still managed to lose ratings," he said.

Seraj Bharwani, Chief Strategy Officer of AcuityAds, put it plainly: "Ad loads of 20 minutes and more per hour destroyed broadcast TV."

Two mini-major TV-film production studios -- MGM and Lionsgate -- are obvious targets. Plus, AMC Networks has been floated as acquisition material.

That means live TV takes on added importance. Two pre-pandemic examples are: NBC's "The Voice" and Fox's "The Masked Singer."

The potential WarnerMedia-Discovery combination reflects the relationship between media distribution and media creation, something digital media giants have already figured out.

The recent Oscar broadcast took a massive hit, down 60% to 9.8 million viewers from 23.6 million in 2020.