Young people still watch a lot of TV -- but in the opening weeks of the fall season, their prime-time broadcast network TV usage was down. Prime-time 18-34 TV viewers are off around a Nielsen 7% to 10%.
Prime-time viewing of NFL games has dropped some in the opening weeks. But TV networks have no worries -- especially considering the overall dearth of other higher-rated live TV programming.
New storylines from Monday's Presidential debate are entertaining for some and a major problem for others. For example, Republican candidate Donald Trump didn't necessarily think recent hacks pointed to Russia or China but perhaps someone with a food problem: He said: "It could also be somebody on their bed weighing 400 pounds."We now have one enduring vision of a possible large person lounging with a laptop and ready to do some digital media mayhem. Does this mean hackers don't exercise?
Suitors for the somewhat-troubled social platform Twitter are surfacing-- with names like Google, Salesforce, Disney and yes, Viacom.Haven't we seen this movie before?
Hulu says it wants big TV advertising dollars -- like those its owners get. Shouldn't surprise anyone -- but Hulu is owned by Walt Disney, Comcast Corp., 21st Century Fox and Time Warner, all of whom own big ad-supported TV networks, both broadcast and cable. So Hulu's statement may seem like a conflict waiting to happen -- perhaps cannibalization of existing traditional national TV business.
Huge ratings are expected for the Presidential debates. But commercial availabilities during the event? Well, virtually none. That because Presidential debates are programmed mostly like, well, an HBO show: It's commercial-free.
Worried about the future of sports TV, including how high consumer fees will go? Speaking at Goldman Sachs' Communacopia event, Bob Iger, chairman/chief executive officer of Walt Disney Company, said: "We think where the market could be going in terms of some of these sports is being able to buy it very, very selectively." For example, buying "a specific sport, maybe even for a specific season or a specific date or a specific weekend."
Donald Trump appears to be causing issues for TV stations. As lots of industry observers note, the Republican presidential candidate just began spending some TV advertising dollars on this campaign -- this after virtually no spending over the better part of a year. Now, some TV station groups are feeling the pinch.
Another big TV event sees some lower ratings. This year's Emmy Awards sank to 11.3 million viewers, an all-time low.
If you are still looking for ground-breaking changes on the digital platform versus the traditional network front, you won’t find them regarding this year’s NFL “Thursday Night Football” series so far. Twitter’s first digital stream of a “TNF” game pulled in 243,000 viewers
per average minute viewing. The number for more traditional TV channels, CBS and the NFL Network? That was 15.4 million viewers per average minute viewing. What about total viewers? Twitter pulled in 2.1 million unique viewers. Traditional TV networks, by way of comparison, reached 48.1 million viewers. Business media headlines now know the score: Digital …