TV companies can be fuzzy when it comes to monetization of their premium video -- in terms of advertising and affiliate revenue. After all, there is ample competition to gain big marketplace share.
All traditional TV networks have little choice, especially about getting into the digital OTT game quickly. But more importantly, they need scale.
What's the marketing message in the future for Netflix? It's about to go head to head with big competitors including Walt Disney, NBCUniversal, WarnerMedia and perhaps Apple TV.
Apple wants to be an TV aggregator of all popular TV video platforms. In this complex TV-video world, isn't that what we really want?
The Centre for Economic Policy Research analyzed ad spending in 27 European nations and found that as it increased, life satisfaction went down or increased less than what was expected.
TV networks do turn down advertising for pricing reasons and content concerns. But not because the TV network isn't making money on the actual selling of marketers products/services.
Is Netflix releasing more viewing data on specific programs? Yes, says Reed Hastings, chairman-CEO of the company. But only to a point.
TV stations don't let people come in and film their own live programming without oversight. Conversely, there is virtually no curation, editing or oversight prior to social media publication.
Reports say Apple's forthcoming product will offer access to original content and other SVOD services. But no ad-supported content will air.
Some legislators and other public interest groups want to push the FCC to review the onscreen TV content ratings system -- including possible ratings for TV advertising content.