Is the upfront dead? Some would believe it took a fatal shot this winter and spring with the coming new digital platforms.

NBC Universal Television Group CEO's Jeff Zucker isn't going to chase press releases--which is a hard habit in the TV business to kick. But in the new world of digital TV, that is probably a good approach. It sends out a rare message for TV executives: less is more on NBC.

Give away free TV programs and get more traditional TV viewers in return? In this new digital world, that's an eye-opening and perhaps hard-to-swallow argument if you are a station owner.

When it comes to branded entertainment it doesn't really matter whether something is organic or inorganic. The only real question is: Will a show get great ratings because of its association with quality hair color?

A media destination's name is something more than just the letters of the alphabet. Come this September, OLN will do what everyone already thought was sort of necessary: change its name, to Versus.

Advertising revenue from local TV stations' Internet businesses is just a drop in a bucket--but that sound is now more than twice that of a year before.

NBC Universal is looking to build a house. But it is in no rush: NBC is first just surveying the land....

Tarnish on the crown: Hallmark is back to more polishing....

For ESPN's reality series "Bonds on Bonds," the problem comes because the show is not quite a documentary, and not a fictionalized entertainment show. It's just in between enough to drive viewers and business reporters crazy.

Forget about "American Idol," Sumner Redstone and why some New York Post reporter was allegedly looking to bilk $220,000 from some grocery billionaire. Someone can't figure out why CBS dropped "Love Monkey" and let its now divorced--make that distant--relative, network VH1, pick it up. Apparently, VH1 doesn't know why either.