Paying for product placement? Sucker. Paying millions for product placement? Massive sucker.
Crunch time is here for a number of on-the-bubble network TV shows--as the networks ready their schedules for the 2006-2007 season. But don't worry. All your favorite networks will tell you how stable things are.
It wasn't too long ago that cable TV executives regularly talked about traditional video-on-demand services as being the Holy Grail. Instead, for consumers, it might just be a holy Trojan horse.
This May sweeps for local TV stations could be swept under the rug in response to Disney-ABC Television Group's announcement that it will run free prime-time shows on the Internet.
Starting any TV convention should start like a good TV business story: with a witty twist of a new lead. But from the cable industry's big annual convention this year, this is what we get instead: "Consumers armed with DVRs and access to VOD are able to watch exactly what they want."
Ready for your close-up, Mark Burnett. You better be. You finally hit big heights in convincing the entertainment icon Steven Spielberg to back the next alteration of your TV reality format: a contest among wannabe filmmakers.
For CBS it has been the best of secrets--and the worst of secrets.
Track the ratings when a network grabs big-name programming events or hires a big-name personality.
Katie Couric going to CBS? Who's to blame? That's actually a two-part question.
Last year TV and marketers talked about consumers involved with brands under the term called "engagement." Now, the discussion has moved on to "transference." What's next? A wedding?