by Wayne Friedman on Feb 28, 9:00 AM
Netflix is moving past "Roma." A Martin Scorsese mob drama called "The Irishman" may be in the running, as an Netflix-produced movie, with possible Oscar nominations in 2020.
by Wayne Friedman on Feb 28, 12:00 AM
The growth of new digital products such as Compulse OTT -- a DMP for OTT inventory on over 100 TV networks/platforms -- adds to the ad pool.
by Wayne Friedman on Feb 27, 9:00 AM
Except for film critics' after-show complaints about Best Picture of the year award, there was little on-screen controversy. Everyone was on their best behavior. Complaints on social media about the TV event itself? Few.
by Wayne Friedman on Feb 26, 9:00 AM
Adding in all current U.S. pay TV businesses -- traditional and virtual growth -- the numbers are slowing down. There was a 1% decline in all U.S. pay TV services in 2018.
by Wayne Friedman on Feb 25, 9:00 AM
Maybe there is an opportunity here for Nike. Look for it to improve quality. Nike will no doubt tell us about it in an entertaining way, in a series of iconic TV commercials.
by Wayne Friedman on Feb 22, 9:00 AM
Search for both Oscar advertising and content was nearly three times more than other big first-quarter TV events.
by Wayne Friedman on Feb 21, 9:00 AM
Amazon may have a strong 100 million Amazon Prime subscribers. But Walmart? It gets 300 million in-store consumers a month, according to Forrester Research.
by Wayne Friedman on Feb 20, 9:00 AM
Netflix is way ahead of rival entertainment concerns -- especially now with 60 million U.S. subscribers -- when it comes direct-to-consumer (DTC) home video
by Wayne Friedman on Feb 19, 9:00 AM
Trump's public speaking -- the rallies, the interviews with some networks -- is having middling effect. Marketing execs would say telling the flock "finish the wall" is a big reach in the credibility department.
by Wayne Friedman on Feb 18, 9:00 AM
Consumer reviews mean more consumer engagement -- and are a lure for advertisers. Perhaps TV networks could consider this.