by Wayne Friedman on Feb 15, 9:59 AM
TV carriage issues, including blackouts, continue to plague the business. But is all this news fading?
by Wayne Friedman on Feb 14, 9:53 AM
There is a certain level of "melding" between many marketing areas -- for example, among small-screen TV and big-screen theatrical practices, says Steve Kazanjian, president/chief executive officer of Promax.
by Wayne Friedman on Feb 13, 8:24 AM
Despite media content bumps on the road, advertising will still be a big deal. Recent moves at the likes of AT&T, Amazon and NBCUniversal might show us that.
by Wayne Friedman on Feb 12, 10:01 AM
The biggest beneficiary of messaging during the game was CBS itself. Its efforts are part of a growing trend for network promo time during the big game.
by Wayne Friedman on Feb 11, 9:00 AM
In a world of cord-cutting and ever-expanding OTT platforms, consumers may want the "nuanced" approach -- building their own virtual pay TV portal.
by Wayne Friedman on Feb 8, 9:00 AM
Nielsen and other third-party measurement companies have had a tough time accounting for all digital TV messaging -- when it comes to installing software onto OTT platforms.
by Wayne Friedman on Feb 7, 9:00 AM
Whatever the process, there is a need to have third-party metrics in addition to other first-party data -- whether panel-based, census-based or otherwise.
by Wayne Friedman on Feb 6, 9:00 AM
Mark Pedowitz, president of the CW, said all CW viewing impressions -- on various platforms -- are looking up this season. TV only is another story.
by Wayne Friedman on Feb 5, 9:00 AM
According to some measures, the Super Bowl viewing has been flat, or slightly down, in recent years, leaving out streaming for the moment. One survey found a majority of respondents too drunk to remember the ads.
by Wayne Friedman on Feb 4, 9:00 AM
CBS' new drama 'The Red Line' was billed by its executive producer as 'Parenthood' meets "The Wire." That pitch may be key to attracting viewers.