On TV, you are not always the character you think you are. The host of "The Late Show with Stephen Colbert" just discovered this about his former on-air "Stephen Colbert" politically incorrect TV host persona.

More TV hope from Apple: a virtual pay TV service from the big technology giant may be in the works. And isn't this just want we need in this presidential political year perhaps full of disappointment?

So for all those double-digit percentage increases in CPMs traditional TV platforms have been getting this upfront period -- as well as shifting of money from digital video areas -- marketers need to start asking questions, including: Was it worth it?

The presidential debates are coming, which should bring back new levels of entertaining politics. Reports suggest cable news networks are asking for a sky-high $100,000 or more for 30-second commercial for those events. Here's why: Estimates are the first debate could easily best the all-time modern presidential debate ratings record of 67.2 million set at the first 2012 debate between Barack Obama and Mitt Romney.

Fox News Channel carries big brand and financial weight for the entire 21st Century Fox company. What will happen in the next few years with its long-time leader on the outs?

Spice up your TV viewing: Watch someone swallowing chicken embryos or riding and crashing on a skateboard, toilet seat in tow. Shock and awe: that's what shows need now to tempt sophisticated TV viewers who have seen it all.

In the media business world -- as virtually everywhere else in the business world -- greed is good. Even when it comes to all kinds of data. Netflix was hoping to add 2.5 million subscribers for its second quarter; it only added 1.7 million. And investors did what they usually do in response to that kind of news: they pushed down the price of the stock in a big way.

Going into the second half of 2016, is the national TV market overheated? Analyst Doug Mitchelson of UBS Media thinks so -- and that especially means tougher news for CBS, as well as some pain for Discovery, and AMC networks. All three stocks took a hit on Friday.

Try to compare the ad-blocking issues that affect digital media to traditional TV commercial avoidance, and you won't get a clear perspective.

Many analysts expected a big political TV advertising push this season -- from politicians' campaigns, political action committees, and other interested parties. But, somewhat under the radar, there was also high interest from non-political marketers buying into TV political content.