Entertainment marketing can be a tough play these days -- and it's especially difficult to rise above all the other entertainment noise. Netflix now uses the likes of its original content -- among other efforts -- to drive its business. Tell me -- shouldn't YouTube, Hulu Plus, other digital movie/TV service or digital video platforms be doing the same thing?
Looking for that TV grand vision? Apple is -- but are consumers? Maybe they just want a cheap $8 a month over-the-top TV service.
More than ever now, TV executives believe the current viewing/usage metrics don't accurately reflect the value of their content -- not just to potential business partners, but for their customers. If U.S. entertainment consumers continue to be flexible and personal -- and not day- and date-specific when it comes to their entertainment consumption -- we'll need other measures to figure out what works and what doesn't.
Twitter recently forged deals with A+E, ESPN, and Turner Sports that would promote TV content with short-form six-second videos attached to the tweet conversations. The company announced the launch of new television ad-targeting partnerships under Twitter's new Amplify initiative to allow marketers to engage directly with people on Twitter who have watched their commercials on TV.
Taking a swing at new digital players who have siphoned away some advertising, Perry Sook, chairman/CEO of Nexstar Broadcasting, said at a recent conference that "local markets cannot be effectively served by an algorithm." TV stations need to develop new revenue streams -- including new digital businesses such as Web sites, mobile, and e-commerce -- as well as seeking higher retransmission and management service fees.
Wild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising dollars in 2013. But an OMMA Video panel of media executives for Internet Week said no way, with some saying it related to executives "smoking something." Big TV dollars can make one's head spin -- even without lighting up.
DirecTV and Time Warner Cable are two traditional TV programming distributors kicking the tires at Hulu. These two add to the list of possible buyers -- a list that includes Amazon, Yahoo, Chernin Group and Guggenheim Partners.
Seemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This was followed by scores and scores of homes reduced to something less than rubble.
There some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see networks taking a chance in offering prime fall or spring time periods for new, unproven reality fare.
Streaming live video stream from TV networks will, for most, mean a full complement of non-program content: national commercials, local ads, national and local program promos. For some, this means 14 minutes an hour to as much as 17 minutes an hour.