by Wayne Friedman on Mar 31, 10:10 AM
RSNs are coming into the streaming world late in the game and at a high price point for consumers. Is it still a good idea to start these businesses now?
by Wayne Friedman on Mar 30, 10:43 AM
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign took a different spin. Who really wants to pay those multi-hundred-thousand-dollar celebrity endorsements?
by Wayne Friedman on Mar 29, 8:00 AM
Many analysts are not so sure that even a new total upfront market (linear TV, long-form premium video) will continue to rise to new industry-wide benchmarks.
by Wayne Friedman on Mar 28, 9:00 AM
There is rampant speculation that streaming TV/movie production, which has soared in the past few years, will be slowing down -- and may see a sharp reduction or at best, a leveling out of efforts.
by Wayne Friedman on Mar 27, 3:06 PM
Will TV marketers and TV programming execs need to make major changes for 18-year-olds -- the next generation of major TV users?
by Wayne Friedman on Mar 24, 12:51 PM
For consumers, the hardest part in deciding on a pay TV service -- legacy or virtual -- is comparing different network/app packages. And the FCC wants to change that.
by Wayne Friedman on Mar 23, 9:00 AM
Look out, sports TV-focused networks and streaming platforms -- sports rights are still valuable. And you know what that means: open your wallets.
by Wayne Friedman on Mar 22, 9:00 AM
Fox News Media wants us to know that 40% of its overall viewing comes from non-news content. That could be a good thing for advertisers looking to get audiences they don't normally get.
by Wayne Friedman on Mar 21, 10:35 AM
Analysts now say Netflix may continue to see modest gains for its ad/media product, and much of its new and/or transitioning business to an ad-supported platform will achieve modest levels.
by Wayne Friedman on Mar 20, 10:41 AM
YouTube TV has become one of the priciest virtual pay TV providers. Although many say virtuals can be cheaper than traditional TV, they can also be more expensive, depending on the specific channels.