The survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households have cable/satellite bills.

This looks to even up political advertising strength for the midterms because Republican political advertising coffers are much higher than the Democratic party's.

The Gauge currently does not offer granular results when it comes to individual premium platforms of its programming.

CIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on game competitiveness, score margin, timing, narrative tension, and other contextual factors."

Regal Entertainment Group says it is adding to its monthly membership options - 'Regal Rewards+' - which offers more flexibility. The price is in line with lower-cost premium streamer options which include limited advertising in TV and movie programming.

California AG Rob Bonta explains why the suit focuses only on certain entertainment areas: movies and cable TV.

"Cable operators are no longer reliable engines of indefinitely expanding retransmission revenue," says Tim Hanlon, founder/CEO of media consulting firm, Vertere Group.

Statista says "live sports piracy" is the fastest-growing digital piracy segment.

Are President Trump and his FCC-directed efforts missing the point, especially considering where the next generation gets its news content?

YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media.