Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction.

"The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an awful lot to them." The next round of contracts could see a still significant 50% hike.

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue?

Disney is beginning to look at starting up FAST channels - against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years.

AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core AWS solutions.

Two of the NFL's biggest deals with CBS and Fox have essentially balked or stalled on its early effort to push for a shocking 50-60% increase, per the existing option by the league to renegotiate its current long-term deals.

What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools emerged.

Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a bit more complicated.

Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication unscripted daytime talk shows.

Good news for the theatrical movie business? Maybe. Cinemark Holdings and Imax Corp. stock prices posted some nice gains. But not everyone.