Now Major League Baseball is trying to convince cable operators it needs a network totally devoted to baseball. It might as well be asking cable operators if they want some used batter's box line chalk.

The Masters Golf Tournament is swinging with its own fat, open pocketbook - money flying in all directions.

Microsoft and NBC need to reboot MSNBC. Or else, Microsoft needs to put on its boots and walk.

We're not getting the full TV picture, and you can finger cable TV spinmeisters for this.

The original reality show -- with the original reality show name -- is coming back. But some news organizations don't think it's real enough.

TV networks counter-program each other, and TV business journalists who cover the beat should do the same thing.

The MTV "Video Music Awards" are upon us - and that can mean only one thing - a new-and-improved lesbian kiss, or perhaps the showing of Janet Jackson's other breast. But the main question is: will advertisers pay less for these ho-hum programming elements?

If you have your health, you have everything and -- if lucky -- your spry self will give way to good TV ratings.

Fox is looking to knockout NBC as the next great champ in TV.

Can't find the big Olympic crowds in Athens stadiums? Don't feel the TV drama of the games? I say good-riddance. NBC may think so as well.