by Wayne Friedman on Sep 30, 9:00 AM
Ratings decreases are real. Analysts believe it is due to the lack of excitement -- that is, in-stadium fan excitement.
by Wayne Friedman on Sep 29, 9:00 AM
What's his alternative beyond airport rallies? Maybe he could self-finance, which he promised in 2016, before reneging.
by Wayne Friedman on Sep 28, 9:00 AM
Perhaps digital ads are not that annoying, just small in stature. Running on TV gets them big-screen approval -- a minor-league phenom making it to the big leagues.
by Wayne Friedman on Sep 25, 9:00 AM
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals.
by Wayne Friedman on Sep 24, 9:00 AM
Early projections show the debates could see substantial viewership, especially with the dearth of new programming.
by Wayne Friedman on Sep 23, 9:00 AM
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters.
by Wayne Friedman on Sep 22, 9:00 AM
Analysts believe Trump's move is largely political -- a reaction to a growing push by some academics to teach American history in a way that better acknowledges slavery.
by Wayne Friedman on Sep 21, 9:00 AM
CEO Tom Rutledge attributed the company's video growth to the strength of Spectrum's other major service -- broadband -- and packaging the two.
by Wayne Friedman on Sep 18, 9:00 AM
How do you convince cable TV networks to let a competitor's ad platform unit -- sister company to Turner cable networks -- sell its inventory?
by Wayne Friedman on Sep 17, 9:00 AM
A potential ad-supported HBO Max would probably have a two-pronged approach, to satisfy both consumers and marketers.