Major streaming platforms -- even with the uneven cross-platform metrics and other business outcome factors -- offer solid ad returns for legacy media companies.
Premium video platforms are still in their nascent phase. Is Peloton a viable option?
No worries: Heavy drama, eye-rolling, sarcasm, nasty remarks and other faux-celebrity tinged content will still be around.
Political races add to TV coffers -- but this year might not set the world on fire.
A lot of focus is on sports programming. Not just the NBA, MLB and NHL, but the promise of the biggest viewer-yielding TV franchise -- the NFL.
How did the Trump re-election campaign blow $800 million of the $1 billion ad budget? 'The New York Times' pointed to some extravagant spending -- and rising legal bills -- but not actual media buys.
A limit on political advertising could give voters a chance to lower the rhetoric and up their own research.
The Tour de France is in progress - but bike sales this year have cycled into serious revenue.
Comcast, a legacy pay TV distributor, wants to expand X1, its cable TV set-top box operating system. It may be late to the game.
Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reality TV/competition shows, game shows and talk shows.