• Digital Platforms Might Ease Upfront Pain
    Major streaming platforms -- even with the uneven cross-platform metrics and other business outcome factors -- offer solid ad returns for legacy media companies.
  • New Streaming Services Will Emerge - But Not In Traditional Forms
    Premium video platforms are still in their nascent phase. Is Peloton a viable option?
  • The Kardashians End Their TV Run - But Family Reality Shows Live On
    No worries: Heavy drama, eye-rolling, sarcasm, nasty remarks and other faux-celebrity tinged content will still be around.
  • Local TV Stations Forecast To Enjoy Higher Political Ad Buys
    Political races add to TV coffers -- but this year might not set the world on fire.
  • Fall TV Season In Flux
    A lot of focus is on sports programming. Not just the NBA, MLB and NHL, but the promise of the biggest viewer-yielding TV franchise -- the NFL.
  • Trump Campaign Isn't Ramping Up Political Ads, May Be Cash-Strapped
    How did the Trump re-election campaign blow $800 million of the $1 billion ad budget? 'The New York Times' pointed to some extravagant spending -- and rising legal bills -- but not actual media buys.
  • Facebook Bans Political Ads 7 Days Before An Election. Should TV Do The Same?
    A limit on political advertising could give voters a chance to lower the rhetoric and up their own research.
  • Cycling Sales Are Higher, Tour De France Ratings Stay Steady
    The Tour de France is in progress - but bike sales this year have cycled into serious revenue.
  • TV Distribution Is A Complex Web - And Everyone Wants A Piece
    Comcast, a legacy pay TV distributor, wants to expand X1, its cable TV set-top box operating system. It may be late to the game.
  • Growing U.S. Product Placement: How Far Can It Go?
    Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reality TV/competition shows, game shows and talk shows.
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