Nielsen says the streaming share of TV viewing is now at 24% -- up from a 15% share a year ago.
Consider State Farm's ad, via ESPN, about the 1988 Chicago Bulls season.
History is littered with troubled deals of horizontal expansion from one's existing businesses. Start with Time Warner buying AOL over two decades ago.
In the U.S., we are beginning to see hints of slowing TV usage -- flattening of the curve of sorts. No, things haven't dipped back to historical trends. It just a stoppage of the growth in total day TV use, per Nielsen.
The NFL -- perhaps versus other sports -- will probably make a strong attempt to play games with players on the field this season, all being tested regularly, playing in virtually empty stadiums.
Major League Baseball may play before the cameras in Arizona and Florida vs. live fans in stadium seats.
Rising downloads of pirated content may be because at-home employees are free of workplace constraints.
The Trump press briefings seem to push fiction rather than facts. Perhaps they should come with an infomercial disclaimer.
The upfront market for next year's TV season may see just 30% to 50% of inventory sold on TV networks -- but subsequent scatter dollar volume going higher in deal-making could stem TV ad sales declines.
Some TV advertisers don't want their messages running near COVID-19 news stories.