by Wayne Friedman on Apr 16, 9:00 AM
Netflix and Amazon have enjoyed soaring stock prices. Traditional TV and the media business, however, are facing serious ad declines.
by Wayne Friedman on Apr 15, 9:00 AM
It has to do with his daily press conferences about COVID-19. Most of the time, they feature Trump's ramblings or his attempts at a campaign rally, sans the rally.
by Wayne Friedman on Apr 14, 7:00 AM
Bob Iger of Walt Disney is coming back to take the reigns of the company in a quickly evolving pandemic period. What does that mean for a drastically changing TV marketplace.
by Wayne Friedman on Apr 13, 9:00 AM
Live viewing -- due to news consumption -- has climbed in the U.S. over the last several weeks.
by Wayne Friedman on Apr 10, 9:00 AM
Data shows consumers are watching lots of different content, including, local news TV telecasts, as well as national TV news channels.
by Wayne Friedman on Apr 9, 9:00 AM
Ask yourself how much free can TV users stand - in an already glutted market? And where will all these freebies land in a post- or lessor- COVID-19 world?
by Wayne Friedman on Apr 7, 6:45 PM
The U.S. economy has a long way to go before it can re-open. And more marketers start advertising again on TV.
by Wayne Friedman on Apr 7, 9:00 AM
Ten major TV and advertising marketers have signed onto Quibi with the promise to spend $150 million in advertising.
by Wayne Friedman on Apr 6, 9:00 AM
Is this just Facebook looking to make more amends, given its part in the overall loss of advertising to legacy TV stations and local media digital outlets?
by Wayne Friedman on Apr 3, 9:00 AM
If you are a manager at the Internet Research Agency in St. Petersburg, Russia, and see the fear COVID-19 has struck in Americans, what are your media plans? The troll farm was accused of trying to manipulate the 2016 election.