by Wayne Friedman on Apr 30, 9:00 AM
Nielsen says the streaming share of TV viewing is now at 24% -- up from a 15% share a year ago.
by Wayne Friedman on Apr 29, 9:00 AM
Consider State Farm's ad, via ESPN, about the 1988 Chicago Bulls season.
by Wayne Friedman on Apr 28, 9:00 AM
History is littered with troubled deals of horizontal expansion from one's existing businesses. Start with Time Warner buying AOL over two decades ago.
by Wayne Friedman on Apr 27, 12:00 AM
In the U.S., we are beginning to see hints of slowing TV usage -- flattening of the curve of sorts. No, things haven't dipped back to historical trends. It just a stoppage of the growth in total day TV use, per Nielsen.
by Wayne Friedman on Apr 24, 9:00 AM
The NFL -- perhaps versus other sports -- will probably make a strong attempt to play games with players on the field this season, all being tested regularly, playing in virtually empty stadiums.
by Wayne Friedman on Apr 23, 9:00 AM
Major League Baseball may play before the cameras in Arizona and Florida vs. live fans in stadium seats.
by Wayne Friedman on Apr 22, 9:00 AM
Rising downloads of pirated content may be because at-home employees are free of workplace constraints.
by Wayne Friedman on Apr 21, 7:00 AM
The Trump press briefings seem to push fiction rather than facts. Perhaps they should come with an infomercial disclaimer.
by Wayne Friedman on Apr 20, 9:00 AM
The upfront market for next year's TV season may see just 30% to 50% of inventory sold on TV networks -- but subsequent scatter dollar volume going higher in deal-making could stem TV ad sales declines.
by Wayne Friedman on Apr 17, 9:00 AM
Some TV advertisers don't want their messages running near COVID-19 news stories.