by Wayne Friedman on Jan 31, 8:00 AM
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness score for all Super Bowl '24 ads hit a 97 index - below the 100 ABX Index for in-game ads.
by Wayne Friedman on Jan 30, 8:00 AM
Fewer theatrical movie and streaming platforms will make appearances. The aftereffects of production issues caused by the writers'/actors' strikes are one reason.
by Wayne Friedman on Jan 29, 8:00 AM
Reports say China-based DeepSeek has drastically lowered the cost for those who want to start up an AI-enabled platform to a minuscule $6 million.
by Wayne Friedman on Jan 28, 11:26 AM
The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.
by Wayne Friedman on Jan 27, 8:47 AM
There's an underlying task - to figure out how to disentangle those networks from the rest of bigger media companies.
by Wayne Friedman on Jan 24, 10:03 AM
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, down 27% vs. President Biden's 2021 inauguration and 20% lower vs. Trump's first inauguration at 30.6 million.
by Wayne Friedman on Jan 23, 9:56 AM
Netflix rocketed past expectations - from its guidance and from analysts - for its Q4 subscriber growth - pulling in an astounding 18.9 million new global subscribers.
by Wayne Friedman on Jan 22, 11:24 AM
A huge number of "executive orders" were signed on the first day of Trump's second Presidential term. Not all were signed on TV.
by Wayne Friedman on Jan 21, 8:00 AM
A recent study by LG Ad Solutions revealed linear TV media schedules are still plagued by average brand frequency at 26.5, while CTV has an average frequency of 7.3.
by Wayne Friedman on Jan 20, 1:06 PM
The spillover effect of a ban of a hugely popular social-media platform will drive what happens next -- perhaps to other media.