How will future legacy TV networks use the biggest annual TV show of the year to gain even more promo value from it?

Perhaps the biggest threat to Roku comes by way of Walmart's recent deal to buy TV manufacturer Vizio, and its Smartcast OS, according to one analyst.

Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribers - may be positioning itself as other pay TV platforms such as DirecTV, Comcast and Charter have been doing.

MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its complex streaming platforms, which will now include Fubo and ESPN+ as well as existing Hulu on demand and Disney+.

Currently, the only virtual pay TV leader is YouTube TV. With around 8 million subscribers, it appears to be in a better position. (The Fubo/Hulu combination will be second place to YouTube TV, with an estimated 6.2 million.)

The Disney-Fubo deal fosters many more questions about Disney's long-term streaming sports strategy and pay TV intentions.

At the end of the summer, yearly season-to-date box-office revenues were pacing at around 15% below that of a year ago. The late-year recovery was the good news.

Does this mean lowering the media-buying threshold for such traditional media messaging - especially given lower legacy TV viewing? Where does more exposure on streaming fit in?

MSNBC will be undergoing some massive cuts and contract renegotiations of high-profile on-air personalities, according to reports. CNN is focusing on core brand value - a paywall for CNN.com.

Award shows are trapped in those weak spots of trying to entertain while offering honors to those of us who entertain.