by Wayne Friedman on Jul 31, 9:00 AM
AMC-Universal's new deal about movies and streaming may shake up old financial models. It is a modern approach to TV and movie deal-making.
by Wayne Friedman on Jul 30, 9:00 AM
What's the marketing value of award hardware in a growing industry of more D2C platforms? The answer is: Take whatever you can get.
by Wayne Friedman on Jul 29, 9:00 AM
Will sports TV resort to an audio track, much like sitcom rely on a laugh track?
by Wayne Friedman on Jul 28, 9:00 AM
On Monday, it was revealed that 14 Miami Marlins players and coaches have been infected with COVID-19. Over the weekend, the Miami team played a 3-game series with the Phillies, and infections could have been transmitted to them.
by Wayne Friedman on Jul 27, 9:00 AM
Cities have some tough decisions to make as municipal economies pull in less revenue.
by Wayne Friedman on Jul 24, 9:00 AM
Major League Baseball returned last night to TV screens -- but how much will it and other sports mean for TV this fall?
TV ratings for baseball and other sports will be eyed closely. More than a number of reports suggest national/local TV advertising for Major League Baseball has been sold well as it enters a
modified 60-game shortened season. All this is drastically down from a regular 162-game season. So the end result will be far lower advertising revenues this year. Still, we imagine unit pricing/cost per thousand viewers have seen a sharp rise …
by Wayne Friedman on Jul 23, 9:00 AM
With major sports leagues set to return to TV, new content will be considered, such as how many times an athlete's heart beats per minute.
by Wayne Friedman on Jul 22, 9:00 AM
But that would go against history. Google is all about the data.
by Wayne Friedman on Jul 21, 10:00 AM
What were those non-upfront-related viewers thinking as the cast shilled, incessantly, for NBCU?
by Wayne Friedman on Jul 20, 9:00 AM
The streamer claims "Extraction" got an eye-opening 99 million "accounts" watching. We're guessing it's not a Nielsen measurement.