by Wayne Friedman on Jul 17, 9:00 AM
Shifting budgets, flexibility and buying more near-term scatter are major concerns for big-brand advertisers.
by Wayne Friedman on Jul 16, 9:00 AM
Peacock offers a no ad-share arrangement, unlike what NBC has with its TV station affiliates.
by Wayne Friedman on Jul 15, 9:00 AM
The team owner said he would not change the name seven years ago. That was before PepsiCo, FedEx, Nike, Bank of America and others threatened to pull their ad-marketing commitments.
by Wayne Friedman on Jul 14, 9:00 AM
But don't forget about mobile video viewing. Many believe it hasn't reached the pinnacle of serving modern digital media consumers.
by Wayne Friedman on Jul 13, 9:00 AM
TV advertising -- even given the pandemic -- is still a platform where pay TV providers can make big and rapid revenue gains.
by Wayne Friedman on Jul 10, 9:00 AM
A Bank of America analyst deems this is a good move, since both Netflix and Amazon are reaching "scale in movie output."
by Wayne Friedman on Jul 9, 9:00 AM
Loud music or TV at restaurants and/or bars can force those speaking to anyone to shout. And that could mean a greater chance of COVID-19 transmission.
by Wayne Friedman on Jul 8, 9:00 AM
Pre-COVID-19, speculation suggested Netflix would offer ads. On Monday, Netflix's publicly traded shares hit another high -- up nearly 4% to $493.81 -- up 52.6% year to date.
by Wayne Friedman on Jul 7, 7:00 AM
Walmart is teaming with Tribeca Partners to expand Tribeca's drive-in summer series effort to run through August in 160 parking lots nationwide.
by Wayne Friedman on Jul 6, 12:00 AM
As prices for streamers rise, consumers may rethink their TV preferences.