Shifting budgets, flexibility and buying more near-term scatter are major concerns for big-brand advertisers.
Peacock offers a no ad-share arrangement, unlike what NBC has with its TV station affiliates.
The team owner said he would not change the name seven years ago. That was before PepsiCo, FedEx, Nike, Bank of America and others threatened to pull their ad-marketing commitments.
But don't forget about mobile video viewing. Many believe it hasn't reached the pinnacle of serving modern digital media consumers.
TV advertising -- even given the pandemic -- is still a platform where pay TV providers can make big and rapid revenue gains.
A Bank of America analyst deems this is a good move, since both Netflix and Amazon are reaching "scale in movie output."
Loud music or TV at restaurants and/or bars can force those speaking to anyone to shout. And that could mean a greater chance of COVID-19 transmission.
Pre-COVID-19, speculation suggested Netflix would offer ads. On Monday, Netflix's publicly traded shares hit another high -- up nearly 4% to $493.81 -- up 52.6% year to date.
Walmart is teaming with Tribeca Partners to expand Tribeca's drive-in summer series effort to run through August in 160 parking lots nationwide.
As prices for streamers rise, consumers may rethink their TV preferences.