Two recent events showed strong results for non-NFL programming: College football and soccer. On Saturday, Fox aired its most-watched college football game ever -- the Michigan-Ohio State game, the third- and second-ranked U.S. college football teams -- which earned 17 million Nielsen-measured viewers.
Netflix keeps playing by its own rules when it comes to releasing streaming and especially theatrical movie revenue data -- it isn't giving out much.
YouTube TV has another bone to pick when it comes to carriage of any sports channel or service. This time Walt Disney's ESPN is in its sights.
For major legacy TV brands, pricing their advertising options can be tricky.
For all the excitement of streaming platforms, the bottom line is that streaming currently is still far behind legacy TV platforms in terms of consumer spending.
Should Iger push on to boost streaming efforts, shifting focus away from linear TV? And what if the economy takes a downturn? Analysts guess sacrifices may need to be made.
A study found NCM moviegoers who attended two blockbuster films this year were more inclined to be highly active consumers eight hours after attending those films.
Should we blame marketing, social media, and star appeal for the dramatic fall of crypto exchange FTX? It spent $60 million on national TV advertising from Nov. 2021-Nov. 2022.
The underlying premise continues to be that CTV platforms and streamers won't share crucial viewing data with advertisers. You can throw the label of "transparency" here, if you like.
Netflix will stream a global live special from Chris Rock, fueling speculation that its next big move could be toward sports. But it will be a conservative effort at best -- given Netflix's recent track record.