Advertisers don't have the resources to check out all journalism content. But should they?

Change is in the air: Increasingly expect a little shift -- with more impressions and money going to ad-supported digital TV outlets that run premium TV programming, the big cable and broadcast networks fare. A bigger question: How much of those deals will be linked to more specific business measures?

Are there sexual-harassment issues at your favorite TV news channel? Controversy over that network making financial settlements? Some viewers may not care. But your network will pay the price with TV advertisers. Now TV advertisers are going one better -- focusing on the quality of actual news content. Real "fake news" can have some real financial consequences.

Health care is a human necessity -- not an option. Entertainment? Not so much.

Somewhat shockingly, MSNBC has rocketed to second place in prime time among all cable TV networks -- as well as topping its cable news network competitors. MSNBC earned 2.44 million viewers, and 611,000 in the key 25-54 news demographic for week ending May 10 - a first for the 21-year old news network.

Right now,YouTube TV is pitching a package focusing on all the major broadcast networks, as well as an earlier deal made with cable network group, A+E Networks. Money is only one issue in the decision to reject Turner.

Why did Donald Trump fire FBI director James Comey? Was it that he mishandled Democratic presidential candidate Hillary Clinton's email situation? The ongoing Russian investigation? Maybe some recent TV appearance stuff had something to do it with.

Lots of talk about brand safety concerns of nontraditional big media digital video platforms (You Tube? Facebook?) floated over this upfront presentation period. But those traditional linear TV advertising selling executives say those issues don't apply to ad-supported digital video platforms from the TV networks.

NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. Anything with the word "premium' and or 'video' might do.

Can you believe the political headlines -- in fictionalized or in reality content missives? Scandal is in the air. ABC is ending the political drama "Scandal," as a real-life Trump-Russian scandal heats up.