by Wayne Friedman on Jun 30, 9:37 AM
What if a marketing message pushed you to do more to stay fit and healthy? Soul Cycle has a new plain-speaking campaign: "F#ck It. Let's Ride."
by Wayne Friedman on Jun 29, 9:00 AM
What happens to the traditional long-term upfront buys during a probable recession -- with high inflation?
by Wayne Friedman on Jun 28, 9:00 AM
The bigger the better? What's missing here? Maybe context.
by Wayne Friedman on Jun 27, 10:03 AM
One critical TV ad about politicians and technology doesn't get into details. Is that the point?
by Wayne Friedman on Jun 24, 9:00 AM
YouTube had a sharp spike in May to a 6.7% share, up from 6.1% in April. This is a full share point from May a year ago.
by Wayne Friedman on Jun 23, 9:00 AM
With such high-profile talent, shouldn't getting a TV deal be easier than a one-foot putt?
by Wayne Friedman on Jun 22, 11:15 AM
Political TV advertising can be overrated. Stick with news reports. This headline proves it: "The Michigan Gubernatorial Candidate Who Was Just Arrested for Rioting on Jan. 6 Leads Primary Polls."
by Wayne Friedman on Jun 21, 9:00 AM
New, demanding and costly streaming businesses need a lot of attention from legacy media companies. Could they be in a big squeeze going forward?
by Wayne Friedman on Jun 20, 1:08 PM
If this were a new cable network, the attention and leaked news about advertising sales hirings would hardly register a blip. But this is Netflix.
by Wayne Friedman on Jun 16, 10:34 AM
Jeff Shell, NBCU CEO, says one of the changes coming out of the pandemic is the premium video-on-demand window -- where you can buy one movie at a time.