TV networks are hoping for flat pricing. Attention is focused on the scatter market.
As teams take a stance on social-justice issues and players take a stance on health concerns, how will this impact TV networks' ad revenues?
TV networks want viewers to watch their ads. Viewers may have other ideas, turning to streamers.
Disney cracked the code: compelling content, a major brand name and, of course, a great price point.
TV marketers understand ad pullbacks are common in periods like this. But no one wants to be off-air at the precise and unpredictable moment the marketplace takes a sharp turn higher.
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't.
It's better to become a key access point to premium streaming services -- but not with actual ownership.
Despite kids 2-11 spending far more time at home, they aren't watching more traditional TV, preferring the digital route.
In a pandemic, everything changes, including the ads, engagement and half-time show for the Super Bowl.
Media and entertainment content providers are looking to break down legacy business deals that are deemed to have a stranglehold on their business.