by Wayne Friedman on Aug 31, 9:00 AM
TV networks are hoping for flat pricing. Attention is focused on the scatter market.
by Wayne Friedman on Aug 28, 9:00 AM
As teams take a stance on social-justice issues and players take a stance on health concerns, how will this impact TV networks' ad revenues?
by Wayne Friedman on Aug 27, 9:00 AM
TV networks want viewers to watch their ads. Viewers may have other ideas, turning to streamers.
by Wayne Friedman on Aug 26, 12:00 AM
Disney cracked the code: compelling content, a major brand name and, of course, a great price point.
by Wayne Friedman on Aug 25, 9:00 AM
TV marketers understand ad pullbacks are common in periods like this. But no one wants to be off-air at the precise and unpredictable moment the marketplace takes a sharp turn higher.
by Wayne Friedman on Aug 24, 9:00 AM
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't.
by Wayne Friedman on Aug 21, 9:00 AM
It's better to become a key access point to premium streaming services -- but not with actual ownership.
by Wayne Friedman on Aug 20, 9:00 AM
Despite kids 2-11 spending far more time at home, they aren't watching more traditional TV, preferring the digital route.
by Wayne Friedman on Aug 19, 7:00 AM
In a pandemic, everything changes, including the ads, engagement and half-time show for the Super Bowl.
by Wayne Friedman on Aug 18, 9:00 AM
Media and entertainment content providers are looking to break down legacy business deals that are deemed to have a stranglehold on their business.