• Despite Media Sports Bubbles, Spillage Happens - And The Show Goes On
    The bubble approach isn't for all sports. Major League Baseball doesn't work this way, but the NBA and NHL do.
  • Late-Night Hosts Mock Trump, But He's Running Ads On Their Shows
    Donald Trump's campaign bought three times as many ads for three late-night shows -- Colbert, Kimmel and Fallon -- as Joe Biden's.
  • 1 Benefit Of Pandemic? TV Reunionpalooza
    With most actors at home and ready for their Zoom close-ups, reunions of old shows have become a trend.
  • Hard To Predict Where TV Ad Market Is Going, But Roku On Track
    Estimates are Roku will pull in $566 million in video advertising dollars in 2020.
  • TV News Networks Approach Parity As Trusted Brands
    Two years into a unique tracking study measuring the role that viewers' trust has on the strength of their brands, the major network news organizations are approaching parity -- and at relatively high levels.
  • Judge Rules Movie Studios Can Now Buy Movie Theater Chains
    In a super-competitive media world, the ruling makes sense. But is it too little, too late?
  • Even YouTube Indie Video Producers Feel The Ad Revenue Squeeze
    Now, smaller video producers see that subscription fees -- perhaps alongside an advertising component -- is the better way to go.
  • TV Paid Ads More Important In No-Rally Presidential Election Year
    TV and digital media ad dollars will need to go a long way to carrying marketing messaging, without conventions and no fixed decision on debates.
  • Trump Likes To Claim 'Everyone Knows.' The Marketing Catch: Everyone Doesn't
    Donald Trump's political ads take another tactic. They paint Joe Biden as a tool of the 'radical left" -- he was more mainstream than his Democratic rivals.
  • Prime-Time Non-Sports Marketers Might Bet On Sports Programming This Fall
    TV viewers are hungry for anything new and familiar. This week's midsummer, pandemic-referenced high-rated TV content: the NBA.
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