The bubble approach isn't for all sports. Major League Baseball doesn't work this way, but the NBA and NHL do.
Donald Trump's campaign bought three times as many ads for three late-night shows -- Colbert, Kimmel and Fallon -- as Joe Biden's.
With most actors at home and ready for their Zoom close-ups, reunions of old shows have become a trend.
Estimates are Roku will pull in $566 million in video advertising dollars in 2020.
Two years into a unique tracking study measuring the role that viewers' trust has on the strength of their brands, the major network news organizations are approaching parity -- and at relatively high levels.
In a super-competitive media world, the ruling makes sense. But is it too little, too late?
Now, smaller video producers see that subscription fees -- perhaps alongside an advertising component -- is the better way to go.
TV and digital media ad dollars will need to go a long way to carrying marketing messaging, without conventions and no fixed decision on debates.
Donald Trump's political ads take another tactic. They paint Joe Biden as a tool of the 'radical left" -- he was more mainstream than his Democratic rivals.
TV viewers are hungry for anything new and familiar. This week's midsummer, pandemic-referenced high-rated TV content: the NBA.