"We want to be part of the solution,' says Jimmy Pitaro, the network group's chairman. This could come with adding local market MLB and NBA game content.

Amazon reportedly pulls in $46.9 billion a year in overall global advertising. A small part of this - streaming/OTT and CTV - is estimated to total $4.72 billion this year.

A single exposure of an interactive ad leads to 36% stronger brand recall than a standard video unit, Brightline says. Of course, two exposures can increase unaided recall even more.

The Kamala Harris Presidential campaign now wants to keep microphones on - entirely - during the upcoming scheduled debate next month on ABC.

Four of the five legacy media companies were down in advertising results in the first and second quarter of this year.

NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a 7-day period of the two-week event.

With Venu Sports seemingly weakened after a ruling temporarily halted its launch, analysts are now considering the broader concept of TV bundling: the basis for TV network business for decades.

Bronfman would essentially give controlling owner National Amusements the same price tag as the Skydance Media proposal -- $1.75 billion. This would be a total package of $2.4 billion when including debt.

TV advertising will come "during high-viewership moments, including high-trafficked prime-time programming" said a memo from the campaign, "as well as sporting events," according to "The Hollywood Reporter.

The "This Is Football Country" campaign carries the message that the league believes it can be a unifier of sorts for the U.S., with football as its core.