It took the big TV station group two years to realize the pro-Trump, "must-run" opinion segments on its airwaves from former Trump campaign official Boris Epshteyn couldn't be monetized.
Analysts are keeping a sharp eye on future TV behavior, manifesting itself in what is called "churn" -- drop one service, add another, then change back a month or so later.
Discovery and AMC Networks have found favor with a select population of niche viewers.
Consumers hope streaming will eliminate the expensive TV service price, which costs most of them $100 to $150 a month.
One news story may report that another news story is false. And if you repeat that lie, it would cause genuine confusion.
Beyond the ad criticism, some might ask the obvious: Can average consumers afford to spend $2,000 on a bike that can't be used to ride around the block?
Financial data continues to be downplayed by local TV station groups as they talk up retransmission and other digital revenues.
For many, pooling NFL TV negotiations plays at the fringes of a monopoly, further complicated by an explosion of new digital TV platforms. Now, producers are looking to own a piece of a future streaming world.
An IAB study in August showed 76% of those who regularly stream video say they watched ad-supported OTT. Premium video streaming has gained big momentum, particular with D2C advertisers.
Although not on the scale of Oprah Winfrey, Clarkson -- the first winner of the first season of "American Idol" -- has found a home on daytime TV.