Higher TV consumption may not mean higher advertising revenues for TV networks or local stations, radio, OTT/connected TV platforms, websites and other media.
Premium sports means live TV viewing - with a better chance for viewers to consume one's precious and expensively placed TV commercials.
Quibi needs a big push out of the gate: great reviews, big talent and cheap monthly prices.
Not exactly. But AT&T now says it will only market DirecTV in rural and some suburban areas.
Volatility is the result of the coronavirus -- a lack of specific information is destabilizing the economy.
Network TV media buys might fall as well -- especially near-term "scatter" TV deals -- made with a lead time of a few days to a few weeks.
Netflix, Amazon, Apple TV+ and others are spending anywhere from $4 billion to $10 billion a year on original programming. Few can join that club.
The issue now is supply. Advertising is relatively easy to cut during periods of volatility.
Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pulled in so far for the 2020 Tokyo Olympics could be on the line.
Somewhat helpful in keeping streamers' churn low is the ease of cancellation and return. A simple click on a service's app/platform does the trick.