• TV Network Scheduling Executives Calculate New Episode Math
    Broadcast TV network executives compete with premium streaming platforms -- including those owned by their own holding companies.
  • Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
    Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data.
  • Older TV Viewers Also Gravitate To AVOD
    This may reflect the type of product seen on AVOD versus SVOD -- "older" library product from media companies.
  • It's The Battle Of The Streamers: SVOD Vs. AVOD
    Total U.S. spending on subscription services grew rose 21% in the first six months of 2021 to $12.2 billion.
  • Did NBC Earn Promo Value From Tokyo Olympics?
    The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 million impressions. But the jury is still out on the overall impact.
  • Live News, Sports May Determine If Legacy Media Succeeds At Streaming
    NBCU says sports TV has been an important growth piece for Peacock, its streamer.
  • Roku, Netflix Get Reality Check In Pandemic Aftermath
    Even with dings from Wall Street, they still made out OK.
  • Clarification: DirecTV Will Have 2 Services
    In the story "DirecTV Name Change: Consumers Know 'Stream' -- That's Enough" (TV Watch, Aug. 5, 2021) the company will have two video services – DirecTV, the longtime satellite pay TV provider and DirecTV Stream, a virtual internet-based video service, which can be accessed via a DirecTV Stream device or a third-party set-top box.
  • Will Streaming TV Usage Equal Linear TV By Next Year?
    Consumers no longer distinguish media -- linear TV, streaming, or otherwise.
  • DirecTV Name Change: Consumers Know 'Stream' -- That's Enough
    The new name is DirecTV Stream. This intends to signify DirecTV Stream as a "service."
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