by Wayne Friedman on Aug 17, 12:00 AM
Broadcast TV network executives compete with premium streaming platforms -- including those owned by their own holding companies.
by Wayne Friedman on Aug 16, 9:00 AM
Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data.
by Wayne Friedman on Aug 13, 11:28 AM
This may reflect the type of product seen on AVOD versus SVOD -- "older" library product from media companies.
by Wayne Friedman on Aug 12, 9:00 AM
Total U.S. spending on subscription services grew rose 21% in the first six months of 2021 to $12.2 billion.
by Wayne Friedman on Aug 11, 9:00 AM
The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 million impressions. But the jury is still out on the overall impact.
by Wayne Friedman on Aug 10, 9:00 AM
NBCU says sports TV has been an important growth piece for Peacock, its streamer.
by Wayne Friedman on Aug 9, 9:00 AM
Even with dings from Wall Street, they still made out OK.
by Wayne Friedman on Aug 6, 3:28 PM
In the story
"DirecTV Name Change: Consumers Know 'Stream' -- That's Enough" (
TV Watch, Aug. 5, 2021) the company will have two video services – DirecTV, the longtime satellite pay TV provider and DirecTV Stream, a virtual internet-based video service, which can be accessed via a DirecTV Stream device or a third-party set-top box.
by Wayne Friedman on Aug 6, 11:11 AM
Consumers no longer distinguish media -- linear TV, streaming, or otherwise.
by Wayne Friedman on Aug 5, 11:59 AM
The new name is DirecTV Stream. This intends to signify DirecTV Stream as a "service."