If consumers are paying $80 to $120 a month for total home TV entertainment -- on-demand, streaming, traditional pay TV providers, individual movie/TV subscriptions -- do we really think this number will rise 10%, 25%, or 100% over current levels?
The first streaming year will offer 25 new original series, 10+ movies, 100 recent movies and 400 library titles, including the entire Disney vault.
The question is raised, given a possible Disney+ carriage deal with Amazon Fire TV -- one that may include advertising.
The frenemy moniker is not new -- just an extension of a necessary way of life when it comes to TV production divisions and TV/video distribution points.
No marketer will call Apple+ or Disney+ a "value" streaming service -- something that means cheap or discounted to many.
Think about next year's election and what political ads might morph onto viewers' screens when tuning into cable TV news networks.
The NFL says energy-drink ads cannot imply improved athletic performance; nor will the organization promote mixing those products with alcohol.
Entertainment consumerism is a fiercely competitive game. Is the big retailer willing to play?
Estimates are TV stations could reap a collective $3 billion to $4 billion from the 2020 presidential campaign season.
Just enough so performers seem to be talking a bit fast, as if they had a couple of Nitro Cold Brews from Starbucks.