California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. Ohio, Colorado, Florida and Illinois may follow.
Two different TV commercials are selling the same product -- do viewers notice?
TV executive Barry Diller warns that acute pressure on the creative community will reduce quality.
NBCUniversal is essentially trying to re-invent the broadcast network wheel -- as a streaming TV wheel.
At CES, there were ongoing concerns over data piracy -- that more AI-decision-making algorithms will skew even more marketing efforts. Or worse.
Here's another way to deal with the streaming boom's dilemma of too many content choices, intensified by new services like Disney+ Apple TV+: Go for the free stuff.
"Raise Hell: The Life and Times of Molly Ivins" is now on Hulu. It's a celebration of charm, common sense and American vernacular, wrapped in a free-speech taco.
President Trump may hate the media, but it's been having banner ad years. Often, thanks to covering his outrageous tweets.
Amazon Fire TV is now in 40 million homes globally. On the day the news broke, Roku witnessed a sharp 4.3% rise in its stock price.
Many analysts credit Disney+'s early success to modern TV consumers' increasing acceptance of TV streaming services -- paying for as many as three to five per month.