• Do TV Apologies Make Good TV? Do Advertisers Care?
    It is unclear what effect these mea culpas -- in whatever venue -- have on TV viewers and TV advertisers that support the programming. Twitter seems to be the optimal place to make atonements. The print-based digital platform has lower media heat than the glare and immediacy of the TV screen.
  • Is It Time For The Big TV Turnoff?
    At its annual developers conference, Apple revealed Screen Time, a feature that encourages people to limit app usage on their iPhones and iPads. A built-in App Timer can set limits on certain apps, reminding the user to move on after 30 minutes or an hour. Maybe TV networks (or TV set manufacturers) should do the same
  • Some Digital Media Is Following The Path Of Older-Skewing TV Networks
    Facebook and Twitter have been skewing to older consumers for some time, according to analysis. What do digital media teenagers use most often? Snapchat was No. 1 at 35%; followed by YouTube at 32% and Instagram at 15%.
  • Would ABC Rebuild 'Roseanne' Without Roseanne Barr?
    Here is one Hail Mary remedy: Taking the remaining -- and still beloved -- "Roseanne" cast and make a "Roseanne"-like TV show.
  • Local TV Station Owners Push For 50% Coverage
    Getting access to more U.S. TV homes is key for TV stations that feel under pressure from digital local media platforms.
  • GDPR, Upfronts Face Long-Term Consumer Data Issues
    A survey of top media buyers and planners at 32 major media agencies asked what percentage of their clients' consumer data would become "unusable" given the new regulations. The average of all responses was 43%. (The highest response was 85%.)
  • ABC Cancels 'Roseanne' Just Before Upfront
    What if ABC kept "Roseanne" going? A lower, but somewhat sizable audience would probably still watch it. And the advertising? Virtually no big or medium-sized TV marketers would be buying the show.
  • NFL's TV Anthem: Kneeling Players Out Of Camera Range, Standing Room Only
    President Trump's latest message to NFL players who offer a silent protest by kneeling during the national anthem during televised games: pack your bags and look for a foreign domicile. Is deportation next?
  • How Will TV Networks Handle Legacy Buyers?
    NBC and Fox, among other TV networks, have plans to reduce commercial loads in specific programming. For Fox, advertising pods could consist of just two spots. Legacy marketers are not amused.
  • More TV Data? You Can't Handle The Data!
    Are TV's numbers really all that bad? Not exactly. But we still don't have real concrete numbers to prove it.
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