Digital, connected TV -- political advertising rises ever upward.
Fox Corp. will get into the game, launching Fox Weather later this year. Will it be straight reporting or politicized?
Netflix was always assumed to have plans to broaden its enterprise. But no one guessed this.
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace -- but still far less than local advertisers invest when it comes to social-media spending.
In addition to the $80 million it grabbed from the first weekend of "Black Widow," it took in $60 million in streaming revs under its Disney+ Premier Access pay-per view effort.
There is a disconnect between connected TV when it comes to advertising revenue and the time consumers spend with the content.
Streaming and Amazon's purchase of MGM are harbingers of the future.
A lack of live, at-site video excitement could affect TV viewership for the Summer Games.
Heavy promotions could create an overload for the fourth quarter.
Looking at a granular level, analysts make big estimations on streaming data. But it's perhaps more important what publicly traded media companies disclose.