In the TV Watch column, “YouTube Rakes In $15 Billion In Advertising” (Feb. 6), YouTube’s 2019 advertising revenue was $15 billion in worldwide sales, according to Google’s recent quarterly earnings release. However, one August estimate from Statista shows that, for U.S. advertising alone, YouTube’s 2019 U.S. total ad revenue to be $5.47 billion.

For the first time ever, Google revealed a breakout of revenue for YouTube - and the sum is eye-opening. TV networks should take note.

Will presidential ads be effective, given continued TV ad skipping, social-media distrust in political ads, or just mediocre creative?

Growing digital media extensions can amortize the now $5.5 million price tag for a 30-second commercial on TV in the big game.

Such an alliance would leave both Comcast and AT&T more focused on their respective core businesses, speculates MoffettNathanson.

For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains.

In the past, the Super Bowl saw seven to nine different TV ads for movies -- that number has drifted lower, to around two or three studio films.

A reported 28 Super Bowl commercials will be of longer length: 45 seconds, 60 seconds and 90 seconds. It is still the most-viewed individual TV program every year.

Any new TV commercial could be a best-of effort, resembling a TV rerun, something our entertainment-savvy President understands.

There are lots of "free" deals that hype streamers' early subscriber numbers. The real issue is how many will remain years from now -- and the kind of revenue that results.