by Wayne Friedman on Feb 10, 9:00 AM
Some $27 million in video advertising -- which would be the highest ad revenue ever for a single digital video event -- may be due streamers.
by Wayne Friedman on Feb 9, 9:00 AM
Comcast's NBC Sports Network announced recently it would shutter NBCSN, a big 80-million-subscriber cable network. Is that a harbinger of the future?
by Wayne Friedman on Feb 8, 9:00 AM
For more than a few years now, awards have been a key piece of the streamer's overall marketing plan.
by Wayne Friedman on Feb 5, 9:00 AM
After the Robinhood-Game Stop controversy, a number of popular Wall Street-focused movies saw big upticks in streaming rates.
by Wayne Friedman on Feb 4, 9:00 AM
Box-office revenues are much lower, but HBO Max might make up profits from monthly subscriber fees.
by Wayne Friedman on Feb 3, 9:00 AM
Forget about Trump's sway with his base. The bottom line for politicians is media exposure on TV networks/social media platforms, as well as political ad dollars.
by Wayne Friedman on Feb 2, 9:00 AM
Sometimes, lists get skewed: The bigger the platform, the greater the chance for most total minutes consumed.
by Wayne Friedman on Feb 1, 9:00 AM
After the GameStop fiasco, stock speculation takes a new turn.
by Wayne Friedman on Jan 29, 9:00 AM
With Netflix's new "Shuffle Play" experiment, you have an immediate option.
by Wayne Friedman on Jan 28, 9:00 AM
Marketers like to take the current pulse of U.S. citizens watching the big game. And that can be touchy this year.
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