Ever wonder about the level of skepticism when more savvy customers continue to ask themselves: Am I looking at fake/slightly fake news or native advertising from a big brand?
There are always TV marketers that love a big TV rating -- no matter what. The downside? A show with some baggage will have a shorter list of advertisers. No matter -- you can make a go of it.
Google's YouTube wants to crack down on fake news -- believing some small, very narrow targeted videos might be just bad news. So it will stop advertising revenues for those less-viewed channels on its YouTube Partner Program -- until they've reached 10,000 overall views.
As Twitter did a year ago, Amazon will run Thursday night games alongside CBS and NBC, sharing the traditional linear TV package of games. It offered $50 million for "Thursday Night Football."
For marketers, highly valuable data-driven marketing information is coming in big waves and much of it can be confusing. This includes first-party sources (marketers' own CRM data), third party (syndicated research companies), and party (such as set top TV boxes) and other party data. Is any of this laundered information?
Reports suggest Apple is looking to reinvent that bundle -- kind of -- by including "premium" ad-free TV networks, such as HBO, Showtime and Starz, in a more simplified package of all TV networks.
Media consumers can be a suspicious lot. Then again, they can be lazy. If news is fake, it doesn't mean advertising adjacent to that content -- in written text or inside a bit of video content -- will have any ill effect on them.
At its annual Cinema-Con trade show, movie-studio executives mulled the idea of selling new theatrically movies through "premium" video on demand services on big-screen, high-quality TV sets -- priced at $30 to $50 for each showing. It's hard to see millennial cord-cutters buying the idea.
Many millennials believe subscription video on demand services offer the same or delayed content as skinny OTT services. And the love Netflix.
Google needs to act even more like TV as it approaches the big upfront TV advertising market. Focus on the program.