• Native Advertising And Fake News: Is There An Association?
    Ever wonder about the level of skepticism when more savvy customers continue to ask themselves: Am I looking at fake/slightly fake news or native advertising from a big brand?
  • 'O'Reilly Factor' Should Not Get Complacent - Remember Glenn Beck
    There are always TV marketers that love a big TV rating -- no matter what. The downside? A show with some baggage will have a shorter list of advertisers. No matter -- you can make a go of it.
  • Is YouTube Cancelling Low-Viewed Videos? Almost
    Google's YouTube wants to crack down on fake news -- believing some small, very narrow targeted videos might be just bad news. So it will stop advertising revenues for those less-viewed channels on its YouTube Partner Program -- until they've reached 10,000 overall views.
  • Amazon Joins the Race To Acquire Big TV Programs
    As Twitter did a year ago, Amazon will run Thursday night games alongside CBS and NBC, sharing the traditional linear TV package of games. It offered $50 million for "Thursday Night Football."
  • Upfront 2017: Where Is Your Data Coming From?
    For marketers, highly valuable data-driven marketing information is coming in big waves and much of it can be confusing. This includes first-party sources (marketers' own CRM data), third party (syndicated research companies), and party (such as set top TV boxes) and other party data. Is any of this laundered information?
  • Apple Hopes For Not-So-Skinny TV Bundle
    Reports suggest Apple is looking to reinvent that bundle -- kind of -- by including "premium" ad-free TV networks, such as HBO, Showtime and Starz, in a more simplified package of all TV networks.
  • Does Fake News Taint Adjacent Advertising?
    Media consumers can be a suspicious lot. Then again, they can be lazy. If news is fake, it doesn't mean advertising adjacent to that content -- in written text or inside a bit of video content -- will have any ill effect on them.
  • Premium Big-Priced Theatrical Movies On Small Screens Won't Work
    At its annual Cinema-Con trade show, movie-studio executives mulled the idea of selling new theatrically movies through "premium" video on demand services on big-screen, high-quality TV sets -- priced at $30 to $50 for each showing. It's hard to see millennial cord-cutters buying the idea.
  • Millennials Want Better On Demand, Not OTT
    Many millennials believe subscription video on demand services offer the same or delayed content as skinny OTT services. And the love Netflix.
  • TV Marketers' YouTube Quandary: Impossibly Instant Media Buys
    Google needs to act even more like TV as it approaches the big upfront TV advertising market. Focus on the program.
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