Summer blockbusters are strong marketing teasers for TV subscribers - especially 'churners.' This builds on a level of brand awareness money can't buy, according to analysts.

Netflix will report box-office revenue for six upcoming theatrical movies, as well as seeing much longer theatrical runs than its typical theatrical releases in the past.

For Maria Bartiromo's shows on Fox News Channel, iSpot says ad-spend share of voice was around 0.55% to 0.65% over the last few years. What does this mean going forward?

Prediction markets Kalshi and Polymarket don't have the NFL's seal of approval to use the league logo in their marketing and advertising during live NFL game coverage. Sports-wagering companies DraftKings and FanDuel have that.

Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher Antenna.

Google wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood studios.

Publicly clashing with prominent news anchors reinforces Trump's messaging that mainstream media outlets are dishonest and biased against him.

Think about TV news shows without anchors and other elements viewers are accustomed to. E.W. Scripps is making a dramatic move in this direction.

The survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households have cable/satellite bills.

This looks to even up political advertising strength for the midterms because Republican political advertising coffers are much higher than the Democratic party's.