• Threats To The Media: TV Drama And... Good News For Brands?
    Sensing another potential lawsuit on the way? Part of this type of TV marketing/PR campaign. Trump continues to lean on unpaid "earned" media with edgy content - speaking in industry parlance - to seed his messaging.
  • Your Home-Screen Ads Are Calling: Are You Picking Up?
    Over the past year, LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating home-screen ads into campaigns.
  • Buying Up More Stations: Is There A Real Media Plan To Compete?
    Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues and putting carriage pricing pressure on legacy and virtual pay TV providers?
  • Disney: Making More Hard Calls In Anxious Stock Market
    Stock market sensitivity and tension was all up in the grill of the company's parks and experiences business. And of course, its direct-to-consumer streaming platforms.
  • Changing Dynamics Of TV Listening: Audio, Muting
    A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio.
  • Netflix's Out Of House: Going IRL (In Real Life)?
    Netflix is starting up entertainment "experience" locations - first stop Philadelphia for the first "Netflix House" where fans can interact with favorite shows including "Wednesday," "Stranger Things," "Squid Game," "Bridgerton," "KPop Demon Hunters" and many more.
  • Apple TV + Ads? Don't Bet On It, No Netflix Redux Here
    Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results.
  • Jump Ball: YouTube, Disney Mix It Up In Carriage Deal Stalemate
    Because YouTube TV is now up against Disney, the stoppage of service for ABC Television Network, ESPN and ABC TV stations is a big deal to some analysts.
  • When TV Was Really Good: The Old Normal Of Alan Cohen
    For all the new-and-improved ideas Cohen came up with, one of my favorites was when he tried to brand a major broadcast network, if not the medium of television itself. It worked for a while.
  • Rebuilding A Linear TV Network: Maybe Not Just With Sports
    Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy.
« Previous EntriesNext Entries »