• Survey: Local TV Station Execs Frustrated, Want Faster, Streamlined Ad Transactions
    Media buying and selling is too slow and cumbersome - and in danger of haunting the business for years.
  • The FBI Talks To Digital Companies About 2020 Elections -- Why Not TV Networks?
    The FBI may not be concerned with issues on traditional media. But the opportunity might be coming. New automated/programmatic advertising platforms can give all kinds of users/buyers easy access.
  • Drug Pricing For TV Ads? Make It Mandatory For More Health-Care Procedures
    Some marketers have been required to disclose list prices of prescription drugs covered by Medicare or Medicaid in TV ads to drive down pricing. Why stop there?
  • For TV Networks, Fewer Pilots: Shows Faster To Market -- Or Just More Content?
    There are 32% fewer pilots now for TV networks than four years ago, Ampere Analysis says. A good guess why: TV networks want to save big bucks.
  • Fox News Channel Is No Longer Trump's Favorite -- What About Its Viewers?
    Trump has said: "Fox is no longer working for us." Brit Hume, Fox News senior political analyst, tweeted: "Fox News isn't supposed to work for you."
  • Disney+ Moves Ahead, But The Real Marketing Plan Is The Price
    UBS estimates Disney+ is trending ahead of company internal initial forecasts of 20 million to 30 million U.S. subscribers by 2024.
  • Sanders Wants To Protect 'Real Journalism,' Curb Targeted Advertising
    Is Bernie Sanders helping the news business? For now, no one is exactly sure what those added protections would entail.
  • Regional Sports Networks Take Subscriber Loss Hits
    Our eyes were opened when looking at MSG Networks in New York.
  • Will 2020 Prove A Big Year For Media, Ad Growth Or Just Wild Gyrations?
    There is fear that a probable U.S. economic recession is coming. TV innovation may be impacted.
  • Sharing TV, Movie Assets Is A Growing Problem For Media Companies
    The growth and dominance of Netflix is now an issue - especially considering the success of 'The Office' and 'Friends.'
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