Some $27 million in video advertising -- which would be the highest ad revenue ever for a single digital video event -- may be due streamers.
Comcast's NBC Sports Network announced recently it would shutter NBCSN, a big 80-million-subscriber cable network. Is that a harbinger of the future?
For more than a few years now, awards have been a key piece of the streamer's overall marketing plan.
After the Robinhood-Game Stop controversy, a number of popular Wall Street-focused movies saw big upticks in streaming rates.
Box-office revenues are much lower, but HBO Max might make up profits from monthly subscriber fees.
Forget about Trump's sway with his base. The bottom line for politicians is media exposure on TV networks/social media platforms, as well as political ad dollars.
Sometimes, lists get skewed: The bigger the platform, the greater the chance for most total minutes consumed.
After the GameStop fiasco, stock speculation takes a new turn.
With Netflix's new "Shuffle Play" experiment, you have an immediate option.
Marketers like to take the current pulse of U.S. citizens watching the big game. And that can be touchy this year.