by Wayne Friedman on Oct 17, 8:00 AM
A possible Versant-WBD deal has no broadcast license issues to consider - it's just about cable TV networks, not over-the-air TV stations.
by Wayne Friedman on Oct 16, 10:38 AM
Digital video recording device maker TiVo, the go-to company for consumers in the early days of digital video recording, is leaving this part of their core business after 26 years.
by Wayne Friedman on Oct 15, 9:00 AM
Despite the seemingly weak financial stability of late-night TV, advertising continues to bring value to brands due to their increased focus in one area: live TV.
by Wayne Friedman on Oct 14, 9:00 AM
Paramount says it will close down MTV channels across Europe - mostly music-oriented channels, according to a BBC report, including MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live in the UK, which will all go off the air in December.
by Wayne Friedman on Oct 13, 11:58 AM
Movies in 2024 contributed nearly 50% of streaming revenue - up from 27% in 2022, per Parrot Analytics.
by Wayne Friedman on Oct 10, 12:12 PM
"One should have a reasonable amount of skepticism around big media mergers - they don't have an amazing track record over time," said Netflix co-CEO Greg Peters, speaking at an industry event earlier this week.
by Wayne Friedman on Oct 9, 11:57 AM
The new ad innovation gives brands top-level placement - the "A" positions" - in the first seven days of new episode premieres of shows such as "Tulsa King" and "Landman" and "Mayor of Kingstown."
by Wayne Friedman on Oct 8, 11:45 AM
Major streaming services won't be able to "transmit the audio of commercial advertisements louder than the video content the advertisements accompany," according to the bill's text.
by Wayne Friedman on Oct 7, 1:14 PM
Tariffs will make studios' jobs a lot harder in a transitioning movie marketplace trying to find its footing in an increasingly streaming world.
by Wayne Friedman on Oct 6, 11:41 AM
"Adding additional inventory partners and identity solutions in the streaming TV landscape is helpful," says Madison and Wall Managing Director Luke Stillman, adding that it allows brands to transition video budgets from linear age/sex demo targeting to advanced audience targeting,"