Linear TV consumption doesn't have the same tools to leverage more viewing -- although many traditional TV networks do have their own websites.
TV network companies have long complained that standard TV ratings -- except for sports and news -- are a waste of time when it comes to program performance.
Netflix's ultimate goal is to get more TV homes to sign on. How? Get talent like Sandra Bullock to do original movies for the service.
With new digital video OTT/platforms, will all the turmoil head in a new direction? Now we have Walt Disney, WarnerMedia and others looking to start their own platforms.
Lower ticket sales are partly attributable to media alternatives. But more importantly, new theatrical movies will find their way onto TV screens soon after their theatrical release.
On the upside: addressable TV advertising has achieved decent scale -- around 65 million homes out of a total of 120 U.S TV households.
Russian trolls must now be proud. So many of their fake news efforts are now part of marketing efforts.
This year, it is projected two big traditional pay TV providers will lose over 1 million subscribers each -- AT&T's DirecTV sinking 1 million and Comcast/Xfinity, down 1.5 million.
When it comes to consumer data, TV marketers say traditional media is behind independent digital media platforms, especially since it can connect with return-path sales or performance outcome data.
Any advertiser may pull money from one specific show because of content it doesn't like. But a network usually keeps that spend, moving it to other shows.