by Wayne Friedman on Nov 7, 9:00 AM
Think about next year's election and what political ads might morph onto viewers' screens when tuning into cable TV news networks.
by Wayne Friedman on Nov 6, 9:00 AM
The NFL says energy-drink ads cannot imply improved athletic performance; nor will the organization promote mixing those products with alcohol.
by Wayne Friedman on Nov 5, 9:00 AM
Entertainment consumerism is a fiercely competitive game. Is the big retailer willing to play?
by Wayne Friedman on Nov 4, 9:00 AM
Estimates are TV stations could reap a collective $3 billion to $4 billion from the 2020 presidential campaign season.
by Wayne Friedman on Nov 1, 9:00 AM
Just enough so performers seem to be talking a bit fast, as if they had a couple of Nitro Cold Brews from Starbucks.
by Wayne Friedman on Oct 31, 9:00 AM
A video-based monthly subscription service costing around $39 a month sounds like something pretty special. This one makes you work for it -- literally.
by Wayne Friedman on Oct 30, 9:00 AM
Forget about engagement, website traffic, in-store traffic, or any preferred key performance indicators. This isn't good.
by Wayne Friedman on Oct 29, 9:00 AM
Trump has had issues with TV news networks, especially CNN. His lawyers have threatened legal action. He has also tweeted that Fox News Channel is "not working for us anymore!"
by Wayne Friedman on Oct 28, 9:00 AM
Even original, poorly rated films on Netflix deliver big audiences. The company claims the beleaguered film "Bright" was responsible for pulling in 6.6 million new paid Netflix subscribers.
by Wayne Friedman on Oct 25, 9:00 AM
Legacy TV companies might be pushing more advertising to newer D2C (direct-to-consumer) sites from linear TV networks. But what will that look like? Will marketers be happier? And what about those bad actors. In a
MediaPost Agency Daily story about the vying for Walt Disney’s big media account, a
$2.2 billion piece of media business, the potential move focused on something called a “share shift” -- asking whether prospectus agencies may encourage a shift in moving some of their clients money to Disney TV networks. Sounds crazy? Surely, media agency clients hearing this might have the hair on ...
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