• Should TV Journalists Question Political Ads On Their Shows?
    Think about next year's election and what political ads might morph onto viewers' screens when tuning into cable TV news networks.
  • NFL Must Approve Energy Drink Ads
    The NFL says energy-drink ads cannot imply improved athletic performance; nor will the organization promote mixing those products with alcohol.
  • Walmart Rethinks Its Streaming Future
    Entertainment consumerism is a fiercely competitive game. Is the big retailer willing to play?
  • TV Stations Can't Afford To Reject Political Ads
    Estimates are TV stations could reap a collective $3 billion to $4 billion from the 2020 presidential campaign season.
  • Speeding Up TV Consumption Angers TV Producers
    Just enough so performers seem to be talking a bit fast, as if they had a couple of Nitro Cold Brews from Starbucks.
  • Does A Video Subscription Make Peloton A Media Company?
    A video-based monthly subscription service costing around $39 a month sounds like something pretty special. This one makes you work for it -- literally.
  • Few NFL Advertisers Score On The 'Informative' Metric For Viewers
    Forget about engagement, website traffic, in-store traffic, or any preferred key performance indicators. This isn't good.
  • Trump Cancels Newspaper Subscriptions, Some TV Networks May Be Next
    Trump has had issues with TV news networks, especially CNN. His lawyers have threatened legal action. He has also tweeted that Fox News Channel is "not working for us anymore!"
  • Is Netflix Critic-Proof?
    Even original, poorly rated films on Netflix deliver big audiences. The company claims the beleaguered film "Bright" was responsible for pulling in 6.6 million new paid Netflix subscribers.
  • Determining The Value Of Legacy TV Versus Digital
    Legacy TV companies might be pushing more advertising to newer D2C (direct-to-consumer) sites from linear TV networks.  But what will that look like? Will marketers be happier? And what about those bad actors. In a MediaPost Agency Daily story about the vying for Walt Disney’s big media account, a $2.2 billion piece of media business, the potential move focused on something called a  “share shift” -- asking whether prospectus agencies may encourage a shift in moving some of their clients money to Disney TV networks. Sounds crazy? Surely, media agency clients hearing this might have the hair on ...
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