YouTube TV wants a big streaming piece of the pie from NBCU - and better visible access on its site to some highly viewed streaming content on Peacock, according to reports.

Financial issues aside for these programs, the positive is that from an ad perspective, networks get premium pricing for brands due to shows' live or live-to-tape nature.

"Tilly Norwood is not an actor. It has no life experience to draw from, no emotion," the union has said in a statement. "It doesn't solve any 'problem'.

"[This] should rightly cause consumers to expect that content will be more restricted on broadcast media going forward," says Brian Wieser, media analyst and CEO of Madison and Wall.

"NBCUniversal is asking us to pay more than what they charge consumers for the same content on Peacock, which would mean less flexibility and higher prices for our subscribers," a YouTube representative said in a report.

Should we be worried about CBS News being combined with CNN? Not so much. But consider Paramount Skydance CEO David Ellison and his father Larry Ellison, CEO of Oracle - who helped provide $6 billion in financing for the Paramount Skydance deal.

Option deal points could be triggered as early as next year. The NFL needs to get agreements with its current media partners - Disney, NBCU, Paramount Skydance, Amazon and Fox Corp -- before the end of the 2029-30 season.

Needham & Company recommends Walt Disney just accelerate where the world seems to be going. Not a sale of ABC, a merger, or spinoff. Just over and out.

There has been much discussion of late-night talk shows moving to digital video CTV platforms. Reasons for the projection include financially strapped operations, sinking viewership, and restrictive over-the-air federal rules.

TV station groups are pursuing other businesses for growth - budding national news or locally sourced digital TV networks, more sports programming and new ad-sales efforts adding local/regional streaming business to over-the-air local TV stations' inventory.