• What Would A Trump Loss Mean For Fox News?
    Conventional thinking believes the TV-focused Donald Trump -- with his seemingly always-on media messaging and tweeting profile -- would want to own a TV network/platform.
  • Can TV Sustain Its Political Momentum?
    After the presidential election, TV news networks have a new challenge: maintaining high levels of viewership.
  • COVID-19 Messages Will Remain An Ad Constant
    As long as COVID-19 is an issue -- and many predict we'll have it for some time -- pandemic-themed TV commercials will likewise be around for the long-term.
  • Netflix Raised Prices Slightly, But The Value Proposition Doesn't Change
    Considering its efforts to ramp up even more original programming, the price hike wasn't a surprise.
  • Local TV Stations Turn To Datacasting As Revenue Source
    Datacasting on the ATSC 3.0 standard can flow more easily though all sorts of building material. Plus, it can reach more customers simultaneously and efficiently.
  • Expect Shorter Network TV Seasons
    Can legacy networks keep up with the shorter streaming seasons? They would need a different ad model.
  • Sinclair's Desperate Move To Save Regional Sports Networks
    What once seemed like easy money is becoming a money pit.
  • Trump, Biden Lay Out Big Ad Spend, But What's The Engagement Payoff?
    Hundreds of millions of ad dollars have been spent on elections - but candidates do not always get bang for their bucks.
  • Quibi May Have Survived If It Wasn't A Standalone Service
    A point of contention was Quibi's business model -- a subscription/advertising model. Perhaps a free/ad-supported model option would have been a better choice.
  • Clarification: Fox TV Earned 9.2M Viewers For First Game Of 2020 World Series
    In the column “Sports TV Ratings Are Sharply Down, No FOMO Fears” (TV Watch, October 23), the Fox Television Network earned a Nielsen-measured 9.2 million viewers for the first game of the 2020 World Series — down 25% from the same game in 2019.  Nielsen preliminary estimates for this year’s game one totaled 7.2 million viewers, which was initially reported.
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