If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show?

Premium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards.

From Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before the COVID-19 pandemic.

Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV advertising?

Top streamers have added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed:

Summer blockbusters are strong marketing teasers for TV subscribers - especially 'churners.' This builds on a level of brand awareness money can't buy, according to analysts.

Netflix will report box-office revenue for six upcoming theatrical movies, as well as seeing much longer theatrical runs than its typical theatrical releases in the past.

For Maria Bartiromo's shows on Fox News Channel, iSpot says ad-spend share of voice was around 0.55% to 0.65% over the last few years. What does this mean going forward?

Prediction markets Kalshi and Polymarket don't have the NFL's seal of approval to use the league logo in their marketing and advertising during live NFL game coverage. Sports-wagering companies DraftKings and FanDuel have that.

Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher Antenna.