"So much energy has been expended on bringing in AI, but if you look at that generation's reaction, they're utterly rejecting it," film director Christopher Nolan said.

Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming.

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats on that platform.

Netflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners Fox Corp. and NBCU's Telemundo could be contenders for upcoming FIFA World Cup contracts.

Sports TV/streaming content is likely to see a major benefit from co-viewing, especially the Super Bowl - with an average 2.4 co-viewing persons, the best single program co-viewing result.

Direct, digital-access internet TV systems have made set-top boxes irrelevant, as we saw early on with Sling TV, Hulu Live + TV, DirecTV, YouTube TV and others.

Roku has seen rapid growth in viewing and ad revenue, but its business revolves around an increasing benefit from subscription revenues - ad-free and otherwise.

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.

Is there a need for big screens, a better in-theater experience, and more fun? Hello, 'Barbenheimer'...

Consumers are trying to hold back on how much personal information is disclosed - across the board for the average viewer.