The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million.

Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming Association, in surveying all "legal" channels.

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards.

This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports.

AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized "shoppable" TV moment for products and services.

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary.

Bob Iger dramatically expanded the Disney culture vision with Pixar, Lucasfilm, Marvel and 20th Century Fox. What can D'Amaro and Walden do as an encore to these achievements?

Two syndicated talk shows will end this year - one popular (NBCU's "Kelly Clarkson Show") and one not so much (Debmar-Mercury's "Sherri").

Charter Communications made a rare improvement recently in its business by combining its traditional video subscriber business into its more popular streaming-centric business.

Weiss says CBS News needs to meet audiences where they are. The word "product" can be tricky when it comes to journalism.