72andSunny Debuts The Strategy Studio, Adds Firepower For Global Clients

72andSunny has launched The Strategy Studio, a new feature for clients that want to drive growth for their brands and businesses.

The Strategy Studio encompasses all 72andSunny’s global locations: Sydney, New York, Los Angeles and Amsterdam. Two agency alums, Miné Cakmak and Aviva Mann, will lead the effort.

The agency said The Strategy Studio will help identify growth audiences, develop foundational brand strategies and create go-to-market playbooks.

Previously, Miné Cakmak, the new head of consulting, was group strategy director at consultancy FNDR. She also held agency posts at TBWA/Chiat/Day and Johannes Leonardo. Mann, a senior strategist, joins from design consultancy Landor & Fitch.

"We created the Strategy Studio because clients need a deeper level of strategic advice on how to navigate a marketing landscape that’s evolving faster than ever before," said Ross Berthinussen, 72andSunny CEO ANZ (Australia-New Zealand). 



"To engage new audiences and drive growth, clients need to be agile and fast to market, but must also understand the often complex, cultural context they are operating within. That’s exactly what our new offering does," he added.

72andSunny is Google’s main advertising and strategy partner in Australia. Its global roster of past and current client partners include adidas, NFL, Adobe, Meta, Amazon, Spotify, TikTok and Activision.

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