- Content Spending: Sports Rising, Entertainment Declining
Advanced TV Insider, Wayne Friedman - Thursday, December 26, 2024
Sports TV content costs for TV "packagers" are estimated to be abo ...
- How Netflix Hyped Its Christmas Day NFL Debut
Marketing Daily, Danielle Oster - Tuesday, December 24, 2024
Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravagan ...
- New Unscripted, Reality TV No Longer A Savior For TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 24, 2024
Unscripted TV has seen sharply slower development among TV networks and streame ...
- Disney Removes Transgender Storyline From Pixar Series
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 19, 2024
Gender identity has become a charged and divisive topic. But Disney h ...
- 'Friends' Game Show Spinoff Is First Of Its Kind
TVBlog, Adam Buckman - Thursday, December 19, 2024
A new Max game show tests the knowledge of "Friends" superfans abo ...
- Duolingo Uses 'Squid Game' For 'Learn Korean Or Else' Message
Marketing Daily, Danielle Oster - Friday, December 13, 2024
It's not often that advertisers select "vaguely threatening" as the chosen to ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- BetMGM Hires Rocket Mortgage Vet As CMO
Marketing Daily, Danielle Oster - Monday, December 9, 2024
Casey Hurbis joins the online sports gaming brand following marketing leadership stin ...
- Ready, Aim, Fire: On TV, Guns Are The New Cigarettes
TVBlog, Adam Buckman - Tuesday, December 10, 2024
The glamorous image of the gun in our video and motion-picture entertainme ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- A+E's Top Ad Exec Peter Olsen To Retire, Toby Byrne Takes New Post
Television News Daily, Wayne Friedman - Monday, December 9, 2024
A+E Networks' longtime head of advertising Peter Olsen is retiring and wi ...
- Even With AI, Only 148 Terms Drive 15% Of Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2024
The top 10,000 query terms drove 46% of all searches and 1 ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- NBCUniversal's 'Wicked' Has Barbie-Like List Of Brand Collaborations
Marketing Daily, Danielle Oster - Wednesday, November 27, 2024
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglass ...
- Where's The Legacy TV Networks/Pay Subscriber 'Floor'?
TV Watch, Wayne Friedman - Monday, December 2, 2024
The current level of around 72.6 million subscribers (55.3 million traditional cabl ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Comcast Spinning Off NBCU Cable Nets
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Comcast will spin off all its entertainment cable TV channels and ne ...
- 'Wicked''s Glinda, Elphaba Say 'Stay Connected To Your Dreams'
Marketing Daily, Danielle Oster - Wednesday, November 13, 2024
Cynthia Erivo and Ariana Grande star in the campaign Comcast/Xfinity launched ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Streaming Consumers' Satisfaction Still High Despite Fewer Originals
Advanced TV Insider, Wayne Friedman - Wednesday, November 13, 2024
Nearly 80% of streaming subscribers/respondents say "their TV time spent watching ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- Gladiator II' Fans Can View -- And Buy -- Real Props From Film's Set
Marketing Daily, Danielle Oster - Friday, November 8, 2024
Paramount is promoting the film with museum-style exhibits at select Regal Cinem ...
- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- 'Big 6' Content Spending Rises 9% To $126B
Television News Daily, Wayne Friedman - Tuesday, October 29, 2024
For 2024, the total represents 51% of all global content entertainment spen ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Television News Daily, Wayne Friedman - Friday, October 25, 2024
The U.S. and Canada have a commanding 66% share of all glob ...
- For Netflix, Gen AI Isn't What You Think - A 'Hype Cycle' To Come?
TV Watch, Wayne Friedman - Thursday, October 24, 2024
"I look at Gen AI as a tool for creators to crea ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...
- 'Variety' Lays Off Three On Editorial Team: Report
Publishers Daily, Ray Schultz - Sunday, October 20, 2024
Deputy Editor Meredith Woerner was one of those who were let ...