- AMC Theaters: Commercials In Theaters OK - Or Not?
TV Watch, Wayne Friedman - Tuesday, July 1, 2025
In-theatre advertising, according to long-held research, has been a plus for marketer ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Disney Poaches Nike Marketing Exec
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 26, 2025
Ron Faris will oversee Disney Consumer Products' global marketing strategies across i ...
- Kelly Fisher Butler Named Chief Of Staff At 'The Ankler'
Publishers Daily, Ray Schultz - Tuesday, June 24, 2025
Butler will manage editorial planning as "The Ankler" builds up its even ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- Dentsu Expands Sports & Entertainment, Appoints Ise To Lead It
MAD, Steve McClellan - Monday, June 16, 2025
The expansion includes the international launch of Dentsu anime solutions, the expansi ...
- Disney, Universal Sue AI Firm Midjourney
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 11, 2025
It is the first time major Hollywood companies have sued over AI-generat ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad Remote
TV Watch, Wayne Friedman - Thursday, June 12, 2025
WPP Media estimates content creators and distributors will more than double the ...
- Spotify Offers United Passengers Free In-Flight Entertainment
MediaDailyNews, Colin Kirkland - Friday, June 6, 2025
Spotify's new partnership with United will make over 450 hours of curat ...
- IPG Selected For Paramount+ US Media Duties
Mediapsssst, Richard Whitman - Friday, June 6, 2025
As reported earlier this week most of the Paramount media business ...
- Paramount Moves Global Media To Publicis
MAD, Steve McClellan - Wednesday, June 4, 2025
Paramount spends an estimated $400 million on measured media annually, according ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Mattel Starts New Film, TV Studio For Brands
Television News Daily, Wayne Friedman - Tuesday, June 3, 2025
Mattel will combine its existing film and television units to produce a ...
- 'Imagine,' High Fashion-Culture Magazine, Is Unveiled
Publishers Daily, Ray Schultz - Wednesday, May 28, 2025
The new title will appear on Wednesday with a massive print edit ...
- YouTube Dominates April Nielsens, Gains 29% Year-Over-Year
Television News Daily, Wayne Friedman - Tuesday, May 27, 2025
Disney, in second place, dropped 7% to 10.7% vs. 11.5% share ...
- Rarity In Scripted Streaming: 'Residence' Actually Entertains
TVBlog, Adam Buckman - Thursday, May 22, 2025
"The Residence" on Netflix is one of streaming's biggest hits because ...
- Heidi Linnebach Joins 'The Hollywood Reporter' As VP, Entertainment/Awards Strategy
Publishers Daily, Ray Schultz - Monday, May 19, 2025
Linnebach had served the "Los Angeles Times" since 2008, and has al ...
- Christopher Rosen Joins Ankler Media As Deputy Editor
Publishers Daily, Ray Schultz - Sunday, May 18, 2025
Rosen has been executive editor of 'Entertainment Weekly,' managing editor of Huffingt ...
- Fox Star Headlines NBCU Upfront And Other Stories
TVBlog, Adam Buckman - Monday, May 19, 2025
Seth MacFarlane, whose animated series have been mainstays of Fox since 199 ...
- Streamer ESPN: Does Disney Know Its Future Subscribers?
TV Watch, Wayne Friedman - Thursday, May 15, 2025
ESPN is betting the house, so to speak, that its hefty pri ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Jeep, Ford, Coca-Cola Deemed Most Patriotic
Marketing Daily, Tanya Gazdik - Friday, May 9, 2025
Consumers care more about patriotism this year, with 85% (+5) rating patrioti ...
- MSQ S&E Poaches M&C Saatchi Veteran To Lead Its NA Ops
MAD, Steve McClellan - Monday, May 5, 2025
Steph Lund was previously CEO at competing agency M & C Saatc ...
- Brands Can Buy Live Sports On Google's DV360 - And YouTube
Television News Daily, Wayne Friedman - Monday, May 5, 2025
The move by Google's DV360 follows other major video platforms' efforts arou ...
- Movie Theater Disruptions Ahead As Recessionary Concerns Mount?
TV Watch, Wayne Friedman - Monday, May 5, 2025
"Based on our observations during strained economic periods, people continue to purs ...
- Atomic London Launches Atomic Studios, Creates Long-Form Brand Content
MAD, Fern Siegel - Thursday, May 1, 2025
The new unit utilizes advertising, social and TV to help brands devel ...
- Ankler Media Works With Netflix On Events In Los Angeles
Publishers Daily, Ray Schultz - Thursday, May 1, 2025
Ankler Media will be a media partner for three events hosted ...